Elizabeth Arden (December 31, 1878 - October 18, 1966) was a Canadian-born businesswoman who built a cosmetics empire in the United States. Joining her elder brother in New York City, she briefly worked as a bookkeeper. In 1912, Arden travelled to France to learn beauty and facial massage techniques used in the Paris beauty salons. She returned with a collection of Elizabeth
Arden makeup she had created. In an era when it was only acceptable for stage performers to wear makeup, Arden introduced modern
Elizabeth Arden radiant moisture makeup to North America. She also introduced the concept of the "makeover" in her salons. During World War II, Arden recognized the changing needs of the American woman entering the work world. She showed women how to apply
Elizabeth Arden lip protectioant stick and dress appropriately for careers outside the home.
Elizabeth Arden makeup companies engage in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It also licenses Elizabeth Arden cream
lip protectioant stick,
fragrances and cosmetics sold under various brands. Its skin care products include Elizabeth Arden radiant moisture makeup, creams, lotions, cleansers, sun screens, and self-tanning products for women and men. Elizabeth Arden makeup products comprise lipsticks, mascaras, foundations, eyeshadows, nail polishes, and powders, as well as compacts, brushes, and other makeup tools. Elizabeth Arden makeup offers various fragrance products for women and men, including eau de parfum sprays and colognes, as well as lotions, powders, creams, and soaps that are based on a particular fragrance.
The company's hair care products include hair color and styling products, shampoos, conditioners, and finishing sprays. Elizabeth
Arden makeup products are distributed through department stores, specialty retailers, upscale perfumeries, pharmacies, and prestige salons and spas, as well as freestanding company-owned stores and spas, stores on cruise ships, in-flight, and duty-free shops. Elizabeth Arden radiant moisture makeup was launched in 1968 as the first dermatologist-guided, allergy tested, and fragrance free cosmetic brand. This makeup was at that time different from most cosmetic companies in that its goal was to meet individual skin care needs by categorizing skin types.
Elizabeth Arden makeup was originally based on the 3-Step Skin Care System (often abbreviated to simply 3-Step), which is a system of skin care based on cleansing via
Elizabeth Arden radiant moisture makeup-formulated soaps, exfoliating by a toner branded as "Clarifying Lotion", and moisturizing with the "Dramatically Different Moisturizing Lotion". Since
Elizabeth Arden makeup categorizes skin types, the elements in all three steps of the 3-Step System are tailored for these different types. For example, the "combination" skin type uses the "mild"
Elizabeth Arden cream lip protectioant stick and toner strength "2". Elizabeth arden makeup gives a very long lasting effect without any peeling or fading during the day.