Clinique in 1968 was different from most cosmetic companies in that its goal was to meet individual hair-skin care needs by categorizing skin types. Clinique hair care was originally based on the 3-Step Skin Care System (often abbreviated to simply 3-Step), which is a system of skin care based on cleansing. Since Clinique categorizes skin types, the elements in all three steps of the 3-Step System are tailored for Clinique hair styling products and Clinique shampoo types. 3-Step is still central to the Clinique hair care brand. At each of their cosmetic counters, Clinique consultants interact with customers and use a specially designed "Clinique Computer" to find out Clinique hair styling products, Clinique shampoo for the customer's skin type (dry, combination, or oily) and provide the products that will best suit the customer's needs. Clinique has adapted the 3-Step system for men, too. Clinique's line has expanded, and now includes additional skin care products, makeup and cosmetics, fragrance, Clinique hair care and men's products. Clinique also has a facial care line called "CX", designed for men and women who suffer from Rosacea. Hair care is a catchall term for parts of hygiene and cosmetology involving the hair. It is a major world industry. Hair care may include haircuts, where part of the hair is trimmed. Clinique hair care also includes hair washing, which is often done as part of a shower or bathing. In many industrialized countries, the hair is treated with Clinique hair styling products. Hair is often washed with specialized soaps like Clinique shampoo, and lost oils are replenished with hair conditioners. Hair is damaged much more easily when wet, so extra care must be taken and Clinique hair care used. Improper hair care can result in dandruff. Estee Lauder Clinique hair care products include hair color and styling products, shampoos, conditioners, and finishing sprays. The company's Clinique hair styling products and Clinique shampoo are distributed through department stores, specialty retailers, upscale perfumeries, pharmacies, and prestige salons and spas, as well as freestanding company-owned stores and spas, stores on cruise ships, in-flight, and duty-free shops. The company was founded by Estee and Joseph Lauder in 1946 and is based in New York City. Over the next fifteen years, they expanded their range and continued to sell their products in the United States. In 1960, the company went international. It first established a presence in London, England. Their first international account was the London department store Harrods. The following year, it opened an office in Hong Kong, China. In 1964, they launched Aramis Inc., which produced fragrances and grooming products for men. In 1981, the company achieved another breakthrough when their products became available in the Soviet Union. Clinique hair care products can change the way your hair looks for the better. Clinique hair care styling products gently render your hair the desired shape without much damage done to the inner structure of the hair. With Clinique hair styling products you can allow yourself to be different and unpredictable, and your hair will not suffer from it.