People use signs to associate themselves with the most successful groups within their society. In cultures where pale skin is valued, people modify their behaviour to avoid acquiring a tan or use face paints and whitening creams (e.g. in Europe in the Middle Ages and in China, the only people who had dark skin were the poor peasants; the aristocracies therefore valued pale skin as an indicator of their wealth and often relied on lead or other poisonous ingredients in cosmetics to create the lustrous white complexion seen in portraits from the sixteenth-century onward). Clarins skin care cosmetics are substances to enhance the beauty of the human body, apart from simple cleaning. Clarins hydra balance moisturizer and Clarins relaxing body polisher use is widespread, especially among women in Western countries. As of 2005, the cosmetics industry is dominated by a small number of multinationals that all originated in the early 20th century. Of the dominant firms, the oldest and the largest is L'Or?al. The true market developers were the 1910s American trio Elizabeth Arden, Helena Rubinstein and Max Factor. These firms established the market and were augmented by Revlon just before World War II and Clarins skin care just after. The goal of wearing Clarins skin care makeup is to make the wearer more attractive. For most women that involves simulating the appearance of health and unblemished skin of youth. Clarins hydra balance moisturizer is worn to present the mascara is worn to make the eyes appear larger, and thus more youthful and innocent. Clarins relaxing body polisher is worn to mimic the appearance of young skin flushed after exercise. The various forms of Clarins skin care makeup include Clarins hydra balance moisturizer foundation and powder, used to colour the face, also for lightening and concealing flaws to produce an impression of health and youth; rouge (blush or blusher), used to colour the cheeks and emphasize the cheekbones. Mascara is used to enhance the eyelashes, eyeliner and eyeshadow, used to colour and emphasize the eyelids (larger eyes compared to face is a sign of youth); and Clarins relaxing body polisher a type of thick opaque makeup used to cover pimples, various spots and inconsistencies in the skin. Also included in the general category of Clarins skin care cosmetics are creams and lotions to moisturize the face and body, sunscreens and sunblock to protect the skin from damaging UV radiation, and treatment products to repair or hide skin imperfections (acne, wrinkles, dark circles under eyes, etc.) Clarins skin care cosmetics can also be described by the form of the product, as well as the area for application. Clarins hydra balance moisturuzer and Clarins relaxing body polisher can be liquid or cream emulsions; powders, both pressed and loose; dispersions; and anhydrous creams or sticks. Chemical and surgical procedures can also be used for cosmetic effect. Many techniques, such as microdermabrasion and chemical or physical peels, remove the oldest, top layers of skin cells. The younger layers of skin left behind often appear more plump, youthful, and soft. Clarins hydra balance moisturizer lotion and Clarins relaxing body polisher go as far as to make your skin both healthy and attractive. Clarins skin care products are the first choice of both the professionals and the amateur beauty-lovers.