Choosing anti-aging makeup is
hard to accomplish in heavily marketed and advertised on television enviroment.
Promises of looking younger and of help to hide wrinkles with makeup are in the air everywhere. Traditionally, anti-aging stuffs have been targeted towards women, but products specifically targeting men are now common, often sold as part of collections of men's grooming and skin-care products by major brands like Zirh, Biotherm and many others. This change may be due to the fact that many societies in recent years has seen an increased focused on young looks, including in men, and some men report that they feel it is easier for younger-looking men to get attractive job than it is for older-looking.
THE cosmetics giant L’Or?al is marketing a range of skin treatments containing tiny “nano” particles, despite concerns about their possible long-term effects on the human body. The products, which
allow to hide wrinkles with
makeup, such as Revitalift, are said to be absorbed deeper into the skin than more traditional treatments because of the far smaller size of their particles. However, choosing anti-aging
makeup with the help of nanotechnology, originally employed in man-made fibres and pharmaceuticals, has led to calls for a comprehensive programme of research.
They aim to discover what effect the minute particles may have if they enter cells in the human body or leach into the bloodstream.
Very little is known about the interaction of nano-scale particles and the skin when
choosing makeup colors.
The Royal Society, Britain’s most prestigious scientific body, said: “We don’t know whether these particles are taken down through the skin and what the long-term effects might be in the bloodstream,
while attempting to hide
wrinkles with makeup.”
Nanotechnology has provoked similar fears to those sparked by genetic modification, although no harmful effects have been proved. The cosmetics market is growing at about 10% a year and companies believe, that choosing anti-aging makeup with nanotechnology's help will create a new generation of products. Within the next few years they hope that it may provide methods to hide wrinkles with makeup, to prevent the greying of hair and even baldness.
L’Or?al, the world’s largest cosmetics company, is devoting much of its ?350m research budget to nanotechnology, which it believes offers great potential for slowing the effect of age on the skin.
Conventional skincare products form a barrier to prevent moisture loss. The miniaturised particles, by contrast, and intended to work their way through the skin’s outer layers and boost production of new cells so the skin remains soft, plump and free of wrinkles, even in middle age. Of course the final result of your aging skin care is largely predetermined by the correct choosing anti-aging makeup, which consists not only in choosing makeup colors, but also in selecting the products, which correspond to your skin type the best. It not a goodt idea to hide wrinkles with makeup, as this creates only an illusion of healthy and young looking skin. Choosing anti-aging makeup can be quite a challenge, as there are a great number of related products available.