Recent statistics developed by the beauty institutes clearly shows that the interest of men in the beauty products and beauty treatment is continuously growing. Due to the consumer demand, new lines of beauty products designed especially for men are coming to the marketplace.
Men have approximately 15% oilier skin and significantly larger pores than women do, therefore daily cleansing is a key issue in men's skincare. Nivea for Men Oil Control Face Wash is specially formulated to combat oily skin. It effectively removes dirt and excess oils which can otherwise lead to clogged pores.
Moisturizing is the second important step in daily skincare routine. For an intensive moisture treatment pure vitamin E or aloe vera oil can be used. These oils are available in liquid form, or you can buy them in capsules and gently rub the oil directly to the skin. This is also an effective under eye moisturizer. Make sure you don't neglect this sensitive area. Nivea for Men Moisturizing Lotion provides instant moisture to the skin, leaving it feeling smooth and fresh. It absorbs easily without leaving your skin greasy. Enriched with Vitamin E and Provitamin B5, this lotion regenerates and improves the skin's condition.
Men tend to spend more time outdoors then women, therefore environmental pollutants affect their skin's health. Toning helps maintain the skin clean and firm. Astringents and toners with glycolic or alpha hydroxy acids work the best for firming and refreshing dull skin. These acids also reduce the pore size. Glycolic Skin Toner from Menaji refreshes and tightens large pores and prevents the appearance of fine lines and wrinkles. Just swab your face across your forehead, nose, cheek, and chin area.
Finally, men have their own anti age cream. Biotherm Homme introduces Stop-Age - the first anti-age treatment for men with Pure Retinol. Retinol stimulates the renewal of cells in the epidermis and enhances the skin's texture, resulting in a considerable reduction in fine lines and wrinkles. With stop-age, men will now be able to finally take advantage of the new anti-age technology which used to be reserved for women.
A few years ago, the word "spa" was only associated with women. Today, men account for 35 percent of day spa-goers and slightly under half of all resort, destination, and cruise line spa customers. That accounts for an increase of more than 300 percent in less than 10 years - impressive growth, by any industry standards.
While women's beauty treatments are meant to pamper, spa treatments for men focus on therapeutic results. Men's spa treatments can be divided into three categories:
Massage. There are various massage techniques, such as Swedish, deep tissue, Indian head massage, reflexology (foot massage), hot and cold stone massage, and aromatherapy.
Body work - body wraps, polishes, and scrubs; facials; foot treatments; and nail care.
Bath - herbal baths, mud baths, steams, showers, and hot springs (if the spa is near volcanic activity).
Today, due to the increased interest of men in skin and body care, most spas offer couple packages with breakfast, lunch and wine for two.