Speaking about arts and crafts movements designers and about the world's most notable industrial designers of the past on the whole, it is helpful to know basic facts about the arts and crafts movement. So, that was a reformist movement which was first inspired by John Ruskin writings. It was approximately between 1880-1910. Every more or less educated person knows that the arts and crafts movements designers influenced greatly the British decorative arts, crafts, architecture, landscape and cottage design (of Gertrude Jekyll and William Robinson), cabinet making, etc. So, the best-known arts and crafts movements designers were Charles Rennie Mackintosh, Philip Webb, Christopher Dresser, Walter Crane, Edwin Lutyens and other artists of the Pre-Raphaelite movement. It is worthy admitting that arts and crafts movement was an integral part of the English aesthetic movement which took place in the late 19th century. It should be noted that in the United States of America the term arts and crafts movement has often been used to denote the style of interior design which prevailed between the main dominant periods of Art Nouveau and Art Deco (in other words, the period of 1910-1925). But we will not deal with this American understanding of the term. It is a common knowledge that arts and crafts movements designers were people who began primarily the search for meaningful and authentic styles in the 19th century. It was a certain reaction to the eclectic historicism of the British Victorian period and to machine-made production, which was aided by the Industrial revolution. Machines were considered to be the root and key cause of all the permanent, repetitive and mundane evils. That is why some of the arts and crafts movements designers turned away from the use of machines towards handcraft. According to their point of view, handcraft tended to concentrate their production in hands of well-heeled patrons. So, many people consider the arts and crafts movements to be a large part of reaction to industrialization. But when you have a closer look at Europe of that time, you will see that movement was neither anti-modern nor anti-industrial. According to the recent studies, some European factions were sure that machines were necessary; however they should only be used for relieving the tedium of mundane and repetitive tasks. On the other hand, some arts and crafts movements designers believed that objects could also be affordable. So, it was the conflict between the quality production and so-called demo-design which dominated the design debate in the end of the 19th century. It is necessary to mention there was a need to reverse the human subservience to the machine. It was considered to be the point which everyone agreed on. In conclusion the four main principles were forged by the arts and crafts movements designers: design in unity, individualism, regionalism and joy in labor. They were sought to provide a particular alternative to the harshness of industrialism in Victorian Great Britain.