Giorgio Armani was the first Milanese designer whose name began to sound throughout the world. In the beginning of the seventies, Armani put in fashion jackets without lining and since then the demand has begun to boom. Nowadays, on shows by Armani, one can see a lot of celebrities: Robert de Niro, Phil Collins, Tora Burch and others. Armani wear is compact, well-balanced and very fashionable. Stylish people are eager to purchase clothing from a new Armani's line.

It is no wonder, because Armani apparel is very comfortable and cozy. At the same time it is available at reasonable prices. Key elements of the new collection are narrow pants for boots, slinky coats featured in a
high variety of neutral hues of grey and cream. It is stylish, elegant and absolutely contemporary. Currently, the United States is the biggest market for the Armani Group. Great popularity of this brand among Americans is caused primarily by the fact that Hollywood is a source of inspiration, and the bearer of the most interesting and stylish trends.

Armani has produced apparel lines dedicated solely to the United States. They are as follows: A/X Armani Exchange, and the Giorgio Armani U.S.A. As a matter of fact, managerial functions on the American market are performed by a separate company, however, it is fully subjected to the maestro. Nowadays the holding Armani Group is nearly ten companies engaged in creating designs, manufacturing clothes, accessories, watches, glasses, perfumes and home decor. Any of these companies is either the full property of Giorgio Armani, or is under his control. Recently Armani has rejected the proposals of his financial advisors about possibly issuing stocks of the holding.

Unlike other high fashion houses, Armani does not hurry to buy broken brands with famous names. He aims at widening the number of producing companies such as Simint and Antinea. The next in line is the biggest Italian manufacturer of clothes - Gruppo GFT. Nowadays Armani can boast about twelve lines of Armani jackets and coats, Armani dresses and suits. These lines are extremely urgent for the most demanding customers from all over the world. Armani apparel from the following lines is even more successful: Giorgio Armani, Le Collezioni, Emporio Armani, Armani Jeans, Armani Junior and Armani Casa.

Giorgio himself thinks that the most successful line is Giorgio Armani (expensive classic apparel), and Emporio Armani (apparel for youth). Armani apparel from the lines Armani Neve (winter sports wear), Armani Golf, and Classico, are worth serious attention, too. Since 1996 Giorgio Armani has been adapting the line Classico to contemporaneity. Painstaking work is Armani's feature and he tries to make his wear close to various scales of age and social groups. In addition, Armani tries to satisfy consumer needs and tastes taking into account their financial opportunities. Democratic prices for Armani Jeans are affordable for most consumers. Wear Armani apparel and you are unlikely to choose anything else.