Not only leading computer hardware and software companies are pursued projects in print and digital media, but visionary organizations as well. Using existing and emerging technologies, the agency creates advertisements for technology of high quality. Focusing on the technology, the agency has a unique understanding of its clients? market's nuances.
Business-to-business experts founded Binary Pulse in 1994, and soon the leading agency gained the world recognition. The ?anything goes? attitudes of the 90s did not influence. Dedicated to generating results with proven methods and sound reasoning, Binary Pulse continued practicing advertisements for technology. The agency does not only creates the best advertisements for technology, but also serves such industries as healthcare, electronics, automotive, electronics, biotech, audio/video, engineering/construction, computer hardware, software, interactive entertainment, industrial manufacturing, etc.
In 1999, the new headquarters of Binary Pulse was opened in the heart of Southern California's Tech Coast - Orange County. The rapidly growing agency became one of the world's most successful and innovative high-tech organizations and gained a reputation as the high tech industry's go-to team.
The name of the leading advertising agency for technology ?Binary Pulse? symbolizes the belief that everything high tech can by simple and understandable. Any product or service that has a digital genesis has its binary code. The marketing technology is also seen in this way at Binary Pulse. Experiences professionals learn the essential benefits of the client-companies and create the best advertisements for technology to attract a target audience.
The agency is led by highly qualified, experienced managers. Tim Howell (marketing strategy) started in the high-technology business in 1988 with the NEC Home Electronics' PC division, working with resellers and regional distributors, marketing and selling monitors, laptops and optical media products throughout Arizona and San Diego, California. Later, he became a director of marketing of FastMicro, a direct marketer of computers and peripheral products. Tim Howell was an integral part of the management FastMicro's team. The company's sales grew from twenty million up to ninety million within a year and a half.
Drew Mehl (creative direction) has worked in the B2B ad agency business for more than fourteen years. He started as a copywriter and worked for the Barish Agency and Gen X Advertising agencies. At the Barish Agency his responsibilities included marketing strategies and copy development for a number of companies. He dealt with high-tech industries, including midrange computing, computer training software, optical recognition hardware, medical equipment and power/utilities. In 1996, he became a creative director at Hurt/Scott Technology Marketing. Aiming to create an agency and design a firm unlike any other servicing high-tech industries, he became a fifty percent shareholder and co-principal with Tim Howell and re-launched the agency as Binary Pulse Technology Marketing in 1998.