Virgin Mobile Delivers High-grade Data Service to the USA

Added: 10/01/2006
Virgin Mobile USA, LLC is a joint venture between Sir Richard Branson's Virgin Group and Sprint, which operates the largest all-digital, all-PCS nationwide wireless network. Virgin Mobile was established in October, 2001, and was the first mobile virtual network operator (MVNO) in the United States and is the first U.S. company to create a step-down price plan with no contracts to sign and no fine print.

virtual cell phone company

Virgin Mobile utilizes the Sprint's wireless network to deliver a data service to the USA. Virgin Mobile offers a wide number of services, including long distance, voicemail, caller ID; call waiting, text messaging and directory assistance. Providing a superb data service to the USA, Virgin Mobile also offers its customers an access to VirginXtras - a host of music, entertainment, group messaging and plain fun features that add flair to the cellular experience. The Virgin Mobile cell phones and Top-Up cards are available at Best Buy, Circuit City, Media Play, Sam Goody, Target Stores, Virgin Megastores, as well as at Circle K and 7-Eleven stores. Virgin Mobile services are available twenty four hours, seven days a week.

Virgin Mobile was the first virtual cell phone company to offer its data service to the USA. In less than three years, the number of company's customers raised to three million. "Achieving a 3 million customer milestone in less than three years since our launch drives home Virgin Mobile's position as a pay-as-you-go pioneer," Dan Schulman, the CEO of Virgin Mobile USA, said in a statement on Tuesday. "Our continued growth confirms that we're making a powerful connection with the youth market."

Virgin Mobile delivers a high-grade data service to the USA. The company targets teen-agers, young adults and other people, who find it difficult to sign up with other wireless providers due to their credit histories. Virgin Mobile's pay-as-you-go plan does not require signing a long-term contract by a customer.

Virgin Mobile nonvoice data services are extremely popular, as well as voice calls. As the company stated, more than seventy percent of its subscribers used text messaging service and another sixty percent accessed extra content services, such as MTV's "Pimp My Ride," THangman, Comedy Central's "Joke of the Day," SongID and Rescue Ring. The MVNO also assumed that it had approximately eight percent of the U.S. ring-tone market.

In October, 2004, Openwave Systems Inc. (NASDAQ: OPWV) announced that Virgin Mobile USA was leveraging multiple Openwave products to deliver mobile data services that offered an easy and entertaining experience for the youth market.

Those Virgin Mobile customers that use a Flasher V7 camera phone could take and send pictures, browse for information and rich content, and download games, music and other content - all via the single VirginXL interface on their phone.

Openwave enabled Virgin Mobile to increase usage and ultimately the revenue from the services on the Flasher V7 and future 3G-enabled handsets. The Flasher V7 leverages the Openwave Browser and Messaging Client. It also utilizes Openwave's server-based software products, such as Openwave Download Manager, Openwave Mobile Access Gateway and Openwave Multimedia Messaging Service Center.

"Openwave enables us to offer our subscribers a more personalized and intuitive user experience, which brings our brand to life - and empowers our customers to use their phones for more than only talking and texting," said Mike Parks, the chief information officer of Virgin Mobile USA. "By using Openwave's client to server software, we are able to deliver more innovative services today, as well as build for the future."

 

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