Below you are offered some resources that might help in starting a freelance copywriting career:
· Copywriters, looking for more work, can check out freelance copywriter jobs, available through Freelance Work Exchange.
· Those, who are looking for a part-time writing work, consider Resume Writing or Travel Writing, or both (which is much wiser).
Those, who are only beginning their freelance copywriting career and want to break into the copywriting business, can join a local Chamber of Commerce and market themselves as copywriters. Working with small businesses has its own advantages and disadvantages. Here are no by-lines, but instead you have a steady, regular, and more secure pay.
In order to succeed, small businesses need advertising; however, their advertising budgets are small. That is where a freelance copywriting career can be started. A right approach is of great importance for the development of a freelance copywriting career. Freelance copywriters can receive a steady job, helping small businesses compete with major corporations.
There are plenty of ways freelance writers can pitch their copywriting services to small businesses. Among them are the following: advertisements (full page, half page, business card size, five line ads, classifieds), advertorials (advertisements, made to look like an article a magazine published), annual reports, billboards, brochures, bumper stickers, business cards, business organization materials, catalogues, coupons, courses (writing a course for service related industries), flyers, fundraisers, greeting cards (a special line for a company or cards to send out to prospects, repeat customers, clients, etc. during the holiday season), instruction manuals, journal or trade publications (writing an article about an establishment and pitch it publishers), marketing materials, newsletters (company news for employees, industry news for service-related clients or sales, and such for retail customers), etc.
Many freelance copywriters feel shy about approaching potential clients. In fact, an effective self-promotion is probably the biggest single challenge, facing freelancers. It comes naturally for only a few.
Writing articles is the best and simplest way to be in front of potential clients. Putting good articles on your website will attract people, among which will be your potential clients. When it comes to building your credentials and attracting new work, this strategy might seem very passive, quiet and long-term. However, for those, who write well and can deliver useful information, writing articles is perhaps the most effective and enduring ways for a freelancer to promote his or her services. Nevertheless, there are a few things that should be considered. Articles have to be good, useful, communicate new information or deliver valuable insights.
In order to prove your readers that you are an expert in your field, focus your articles on your primary area of expertise; it will assure that they get from you the best first impression, put by your skills.