Nowadays, most of the e commerce systems appear to be unprofitable. The reason for the failures is very simple. The E commerce systems creators are relying on the online technologies too much and, by this, they forget about the basics of the business.
Many businessmen think that the electronic commerce is trading via the Internet. However, the Internet is simply a communication network. You can pass the information through the communication channels but not the goods. Thus, the e commerce systems are not the commerce by its nature. It is the usage of the electronic systems for storing and exchanging business information. That is the reason why the electronic commerce is a virtual entity. To achieve success in these activities, cold mind and wise solutions could appear to be the best solutions.
The solution of the problem lies in the understanding of the business principles. You should pay more attention to the wishes and problems of the clients in order to reach success. Most of the e commerce systems developers are trying to implement some advanced technical solutions, and at the same time they forget about the tax issues and some other problems that are not related to the computer's engines or the web site design. The most important purpose of the e commerce systems is to attract clients. They should be motivated to use your system for the online shopping.
At this point, you should consider the psychology of the masses. If you are working only for the implementation of the advanced technical features, then you will, very probably, fail. The interest of the people is the leading factor that supports any business.
Due to the statistics, people buy some goods after seven contacts with the merchants (the figure is an average one). There are only 2.5 % of the shoppers that buy a product immediately. At the same time, ninety five percent of the goods are bought according to the emotional motives. The logical reasons for buying the goods are found afterwards.
As a rule, the pages of the Internet shops show the lists of the goods with their technical characteristics and small pictures. There are some hundreds of TVs, computers, DVD players and all of them look absolutely similar. You should remember that mostly women are taking decisions about the buying of some goods. However, shops' owners propose them a list of specifications that may be unclear for some of them.
The usage of the e commerce systems for shopping should not differ from the traditional trading procedures. When you are buying some expensive goods, you look at them in different ways, asking the specialists' opinion. That is the reason why the owner of an online shop has to offer this option for his clients. He should become an expert for the client and useful recommendations are very significant in this case. Each client should receive detailed information and services at the proper level. It is very important to capture the interest since the very first visit to your web shop, it might be the only opportunity you will have.