And even such famous car producers as General Motors and Ford continue facing the problems which are connected with decreasing the sales volume. So, because of these events, the most popular advertisers of automobile industry have to decrease the company's staff and even to close a lot of their departments. Therefore, now it is quite clear that both producers and advertisers of automobile industry will have to economize on the advertising for automobiles in the nearest future. So, the following questions occur: How to advertise the product? What way of advertising for automobiles is the most suitable to apply to? And how to increase the sales volume and defeat other competitors in the race for survival? As we can see, all these questions are interconnected and also very important. A lot of the efforts have to be taken to solve all of them.
TV advertising for cars is suggested to be the most available way of advertisement which allows promoting products worldwide easily. But, despite this fact, it has the certain disadvantages and doesn't always work too.
Possibly, car producers spend a lot of money on TV advertisement of their production in vain, because the magazines, newspapers and the Internet are considered to be more effective. The researchers of AC Nielsen company came to that point, after having tracked the key moments which had an impact on customers during half a year before buying a car. They had been analyzing all the information received and fixed what approach of advertisement had the most successful impact on customer's opinion at the different periods of time before buying.
The results of their work showed that Internet sites stayed to be one of the most popular sources of information during all the periods of time before buying.
The Internet takes the first place among other approaches of advertising for cars, because it has the certain advantages, comparing with the TV advertisement. First of all, it can provide a user with all the necessary information about the model of a car he is interested in (e.g. price, car features etc.). As to the TV advertising for cars, experiments (in which over 2,5 thousands of people participated) showed that it could make a good impression on customers and awake their interest in getting more detailed information about the car. But, unfortunately, such advertisements didn't allow clients get that information and provided them only with a short description.
Also, the researchers took a decision that the advices of friends and relatives had a huge impact on the customers, especially during the last six months before buying a car.
Dealer brochures, advertisements in newspapers, the advices of automobile mechanics, advertisements in magazines and the articles, dedicated to cars continued that list.