It is not a secret that making business without media attention is next to impossible. Media can make your business profitable and prosperous or nothing but a total fiasco. Actually, it is important to gain perfect reputation in every industry. It is not only the quality of products or services that matters but the company, its staff and owners as well. People do business only with the organizations they trust. So it is only for your own good if media tells about you, your company and its products or services from a positive point of view.
There is a huge amount of different guides, which teach how to turn the media to your side. This article offers "top ten sure fire publicity tips", which will help both the beginners and already established specialists.
- Be brief when introducing yourself.
People do not have time to listen to the full story. You have to grab the media's attention by using proper language, showing your star potential. Make them want to move mountains to advance your career.
2. Be whole-hearted.
If you want to promote your product or service successfully, you must truly believe in what you are promoting and you must not pretend.
- Follow up.
In order to captivate the media's attention you are to follow up.
- Find something unique about you and capitalize on it.
Find out the unique features that distinguish you, your company, its product or service from the many others in your field. Then think of some unusual ways to tell the world about them.
- Make a catchy headline.
Headlines fulfill the function of making readers want to go on reading. It is better to write the headline after you have written the story. And make them short, no more than six words.
- Create a "business network".
If you want to build a successful business you need networks, specific strategy, etc. Everyone you know, hear about or do business with may be a prospect for your network.
- Speak in front of the audience.
It will increase your visibility and reputation, draw media attention, establish your authority in your industry and make you well-favored among your potential customers/clients.
8. Remember that publicity never sleeps.
It accompanies you everywhere. "Publicity is an ongoing, 24 / 7 process that never stops".
- Make media lists.
Upgrade your media list on an ongoing basis in order not to waste your time contacting people who have long gone.
- Organize trade shows and special events.
Conferences, trade exhibitions, conventions give a splendid opportunity to make contacts, do business and talk shop.