If to talk about the modern 3d visualization technologies it should be said, that they allow 3d design companies to increase the attraction of any resources in the Internet and it doesn't matter whether it is a corporative site or a virtual art gallery. A three-dimensional navigation can improve the information search, because the text documents appear at the last step in this case. Also, by the help of 3d design, hyperlinks can be replaced by houses, doors, windows, pictures and etc. Everything depends on web-designer's fantasies.
Often, 3d design companies develop representative sites for traveling firms. The information about a traveling agency and possible tours is presented at the site. This information can become more available for users, if it is presented in a three-dimensional view - 3d plans can be created for the surrounding landscapes, where usually the standard routes are shown.
In order to improve competitiveness of the hotels, managers usually use 3d-representation over the Internet, that allows a site to attract additional users and to produce a good hotel's image. In this case, a site's visitor has an opportunity to study the interior of his future apartment in detail. Because of 3d-plans, developed by 3d design companies, he can clearly see his bathroom, bed, the view from the window before ordering a room.
As to the special online Internet shops, 3d-models can help a customer to choose and buy various goods. The point is that, 3d shop looks almost like a real one and it is always pleasure for customers to visit it.
It should be also pointed out that, at the present moment there is only one three-dimensional (3d-displays and 3d-models) VRML-shop, but the special software tools for rapid creating of such kind of shops have already appeared. This software product has been presented by UnitSpace company and it is called as - 3D Shop Designer. The first version of the program can create 3d analogue of existent 2d shop, made on the basis of InterShop technologies. The second version of the program is tested at the moment and allows a user to develop an Internet-shop, starting from zero. So that, 3DBOOM shop was developed by UnitSpace means.
As to MetaStream 3d-technology, it allows a designer to approach and move away an object discretely on plane and increase its scale. This technology has a good reputation at the Internet market because of its simplicity and functionality. Also, it is possible to develop objects, using such standard means of three-dimensional modeling, as 3D Studio Max with special integrated software module or Ray Dream Studio, saving the object in MetaStream format (mts expansion). These technologies were developed by RTG team (Real Time Group) - MetaCreation company's department.
Also, the modern Internet designers have become interested in Flash technology of MacroMedia company. It is usually used to make the reflected objects interactive. Such world-famous company as Siemens has built its site on the basis of Flash technology and uses it for demonstrating the mobile phones production.
Such programs as Internet Space Builder, developed by Parallel Graphics group, and trueSpace, presented by Caligari company allow to create three-dimensional images and often are applied for 3d logo design. Internet Scene Assembler (Parallel Graphics) and 3D Shop Designer (UnitSpace) are used by 3d design companies for building three-dimensional scenes. Creating of Java applications is automatized in several object-oriented applications e.g. in JBuilder or in products of Sun company. But these programs are intended for beginners.