The story took start in 1913. Marion Prada established the enterprise manufacturing leather goods in Milan. Hardbacks, shoes and accessories were the main products of those Prada. Muccia Prada the Mario's granddaughter took the brave step coming into family business in 1978. Having graduated from Teatro Piccolo in Milan, with PhD in political science Mucia was reluctant to business affairs, nonetheless her fashion sense was unmistakable and she became the motivating force in new-born Prada house thus turning over the family business. Having discovered a grate sense of fashion and with go-getting husband, that took the marketing side of the company, Muccia Prada gained entire power for creation. Her first invention was nylon handback, simple and slick. Being well-made and functional, at the same time useful and stylish they immediately became must-haves for the connoisseur of fashion. With the high fashion price tag, the industry skyrocketed, increasing the desire for owning the authentic Prada handbag. The first collection designed for 1989 autumn/winter season stroked with plain lines, splendid fabrics and basic colours. The line combined known bell-bottoms, with plain shirts, moreover featured as hippy style. 1992 was the second time Prada to become highlighted. This year Miu Miu, less expensive collection for younger audience was produced. Earthy colours evoking bohemian style that was the high spot of that Prada's piece of art. The specificity of Prada fashion house is innovation in fabric combination. Her style was even seen in film strips and mirror pieces as Prada clothing. Further successes was "Prada Holding BV", that was founded in 1996, and is the biggest holding in the world fashion, regulating this way its structure. Then the Prada Sport collection followed in 1997, after it the line of cosmetic for skin in 1999 was presented, and 2000 the first collection of Prada spectacles was introduced to the world public. Now the Prada label is represented in most countries of Western Word, and counts about 300 stores. The Muccia Prada's primary merit is that she managed to have kept their name alive. The specific style, influencing both Europe and America is reflected even in famous glossy adds. Muccia Prada was admitted one in the thirsty famous and powerful women in Europe. Now the Prada house proposes variety of styles offered for plethora of shoes, handbags, wallets, clothing, gloves, and caps. So, the fabulous collections, number of celebrities, going to advertise the Prada freely, Muccia Prada has turned the family business into her special world of unique style and fought the separate place at the world's fashion.