You may suppose that it is not a big matter to create a successful and efficient internet email marketing letter and anyone can manage the task. However, there are quite a few pitfalls, hidden on the way to success. Such pitfalls may be hidden in different letter format approaches or in your html email newsletters scripts. You have to beware of such things and you can escape making common mistakes and wasting your time and money, creating and sending messages that will not bring you any closer to closing a sale. Consider the following hidden dangers, able to mess up your plans and make your internet email marketing letters ineffective.
Let us start with a font trap. If you compose ad messages in your word processor or in your internet browser window, it will have a certain default font style or you may choose your own font styles for internet email marketing ad messages. In any case, it might happen that some of your letter recipients will have word processors that do not support the chosen font styles of your letters. It means they will see something very different on their screens from what you see. If your ad letters contain tables or some featured formatting that requires your lines to be of certain width or lengths, the difference in the font style may cause significant problems.
The fonts you choose can be either proportional, such as Times New Roman, for instance, or fixed-pitched, such as Courier. The lines, typed with the Courier font, will be longer than those in Times New Roman. If your letter recipient's computer changes fonts, your line may come out too long or too short and it will create a disproportion of your table or other formatting. The letter will not look as good as you meant it to look and will not create the impression you expect it to. Certainly, there is no way to foresee what fonts your recipients? PCs use. Therefore, the best solution would probably be to try and keep your internet email marketing ad letters formatting as simple as possible.
Another serious issue to consider is a word wrap. Usually, your word processor does it automatically, though it does not mean that your target customers? word processors will do it the same way. Some of them allow only much shorter lines. It will definitely break the order of your letter and will mess it up. Some of the word processing programs permit only lines that contain no more than sixty or sixty five characters. That is the way they will wrap the line of your letter as well. Most probably, it will not look good in such a style and will loose some of its power to make positive impressions on your readers. The same as with the font problem, there is no way to find out what word processing programs your clients will use; hence, the only possible solution is to create shorter lines and arrange your text in a presentable style in advance.
The above mentioned two clues make only a small part of the description of possible problems and solutions for them. You may detect other problems and find your own effective solutions for them. It will make your internet email marketing and advertising only more productive and efficient.