Same as it is with Apple computers, which represent quite usable and revolutionary technologies, Apple computer advertising campaigns are also acknowledged to be unique and distinctive. For, the majority of Apple computer advertising commercials are extremely creative and powerful. They carry strong ideas and images, impressing them on viewers and making them to remember those ideas and messages for long periods of time. Of course, one of the most conceptual and famous Apple computer ad commercials is 1984. This advertising film was created by ChiatDay advertising agency. Even though, people at Apple's board of directors were in deep doubt whether to show this trailer or not, when it got out on the screens, it had at once won people's attention and affections.
Let us take a look at some other Apple computer commercials, which have made its brand name famous around the world and through which this company was well able to express its main idea and essence.
Among the famous Apple computer commercials there are Crowd Control, Snail, Toasted bunnies, Think Different, Nightmare after Christmas, Curve ball, AppleBMW, Quadra revolution, DOS Sympathizer, etc. Some of these commercials are aimed at competing Apple computer main market competitor IBM; while others promote some or the strong sides and benefits of Macintosh computers. Toasted bunnies and Snail, for instance, not only show the advantages of Apple computers, but also demonstrate its opponent weaknesses. In Snail commercial, created for Apple computer by ChiatDay advertising agency, viewers see the snail slowly crawling across the screen. After a while one can see, that it carries Pentium II processor on its back, the look of which is, of course, is well know to people through IBM numerous commercials. The voice says that Pentium II processor is not the fastest PC processor in the world and that PowerPC 750 is twice that fast. From the first glance, Toasted bunnies Apple computer commercial, also created by ChiatDay advertising agency, seems to be a little crazy and ridiculous. Though, it achieves special marketing effect. In this commercial they show those crazy technicians, dressed in bunny costumes, which get 'flamed' about Apple computers. Though, this is some sort of funny commercial, which seems to have no serious idea or thought to stand behind it, it knocks off the Intel's aggressive advertising and every time people watch Intel's bunny suit commercials, they remember crazy toasted Apple bunnies. "Crowd control" is anther Apple computer commercial, which communicates the idea of Macintosh superiority. It shows the man, who tries to run his video PC representation with Windows 95 and of course he cannot get things to start working. Some people from his huge audience advise him to switch to DOS commands. The text goes: "They said this would be easy". From this commercial people get the idea that there is only one valid solution for the things like that and that is Macintosh, which indeed makes things run smooth and easy. This Apple commercial was created by BBDO West advertising agency.