It should be pointed out that today company's portals and the projects of the e-commerce strategy have to be well coordinated. The point is that the modern e-commerce strategy includes creating special systems, which can surpass the possibilities of an Internet-shop site and have to take into consideration the interaction with partners and customers.
As to the corporative portals, they provide an enterprise with an access to very important information, applications and some processes, which are intended for company's members, customers, distributors and vendors. That is the reason why leading companies prefer to use the portals in order to demonstrate their customers some aspects of the company's activity that are connected with the e-commerce marketing strategy.
If the corporative portals are oriented on the external contacts, they allow customers to interact with an enterprise automatically. In consequence, customers can control various processes of an enterprise and receive necessary information about products and services they are interested in. Thus, customers receive consolidation means for interacting with a huge enterprise.
The e-commerce strategy has to include the development of a special system, which can process all existent channels of external interactions. The matter is that enterprises have to serve all their sales channels, including distributors, dealers and independent agents.
The e-commerce applications, combined into a single system, have to unite all aspects of the e-commerce strategy and, therefore, to solve the integration problem of existent systems, which are connected with the most important commercial functions. As to a corporative portal, it presents an access to these systems, though it should be pointed out that the systems are not built into a portal.
As a result, the e-commerce strategy of an enterprise has to include the following five key components: content management, orders management, e-business analytics, interactive sales system and catalog management.
The customers of a corporative portal have to be given an opportunity to check the order's state and obtain all the necessary information over the portal, but the order management has to be acknowledged over the appropriate e-commerce application. What concerns the sales management, it has to be documented over the internal e-commerce applications of a company.
In addition, it should be said that the problems, which are solved by e-commerce projects, do not have to come to the representational integration, which is typical for the corporative portal. At the same time, an enterprise does not have to ignore the possibilities of the access to the e-commerce activity's results, which are presented by the corporative portal. The fact is that an enterprise has to consider the purposes and technological problems of the corporative portals and e-commerce strategy together. In this case, the integration problem is minimized and the interaction between the corporative portals and e-commerce is considerably improved. Furthermore, these actions allow an increase of the profitability of the projects.