The STG print media agency opened its office in Toronto, Canada, which brought the company and its customers new possibilities. Terry Frendo, who has a huge experience in developing business relationships in different industries, commented: "Now I have the ability to help more of my Canadian business associates maximize their marketing dollars in the U.S. while increasing their bottom line. And do not forget -- Canadian exports rebounded sharply in 2004, totaling nearly five hundred billion dollars in goods and services, with over eighty percent going to the U.S."
Describing his work with the STG, Frendo said: "Our goal is simple. Help Canadian businesses penetrate the U.S. market. Frankly, I have never witnessed a company that truly provides such a 'hands-on', performance-driven, consultative approach to its clients. But what is amazing, and this still gives me goose bumps, is with our new Consumer Products Division, I can now offer select Canadian marketers the opportunity to put their products on the shelves of thousands of U.S. retailers, including Walmart; Sam's Club; Target; Costco; Albertson's; Walgreens; GNC; Home Depot; Lowe's; Bed, Bath & Beyond; etc."
A year before, the STG Media Corp. was featured in October, 2004 issue of Response Magazine. With years the role print media is playing on the changing landscape of the direct response advertising has increased. Brett P. Benning, a CEO of the leading, fast growing, full-service, print media agency, offered his commentary on this point: "As industry leaders, the STG's print placement expertise is frequently sought by media leaders, looking to identify future trends and direct response advertisers and aiming to improve the ROI for existing campaigns. With the media landscape continuing to evolve, STG pledges to move our industry and clients forward, integrating print with other mediums to increase the purchasing behavior and brand preference among consumers."
The STG Media Corp. is a full-service print media agency and a member of the Electronic Retailing Association. Within a short period of time STG formed an impressive client list and the rapidly growing print media agency adds more. Helping its clients maximize their print media R.O.I. is the first agency's purpose. In order to achieve this purpose, the agency leverages the clients' proprietary Print Media Buying System (PMBS), Buying Power and over fifty two years of combined Industry Expertise & Relationships with over four thousand regional and national newspapers, magazines and tabloids.
The experienced print advertising and marketing staff starts the work with clients by understanding all of their objectives, offers and goals, and researching the market and main competitors. Appling the industry's best analysis tools, the print media agency, STG Media Corp., focuses on publications and understands their demographic audience. The agency guarantees a number of services, including a print media research, print media Planning and Market Analysis, direct response copywriting, graphic design and print production, etc.