Clear Channel held the first-ever global outdoor advertising campaign. It donated five million dollars to the advertising space and production support. It mounted a global HIV/AIDS awareness campaign in conjunction with UNICEF.
Appearing on billboards, bus shelters, railway stations, buses and airports, this global outdoor advertising campaign reached reach motorists, pedestrians, commuters and shoppers in the world's cities.
"We have an unprecedented opportunity to truly grab and hold the world's attention on behalf of others," said Paul Meyer, a global president of Clear Channel Outdoor. "Thus, we decided to devote the world's first-ever global outdoor campaign to a message that matters globally: the need to help the world's children, who are affected and infected by HIV and AIDS."
The statistics tell us that AIDS made about fifteen million children orphans; in 2005, more than five hundred thousand children died of AIDS and over two million children are HIV positive. The HIV and AIDS impact children globally. Until now it was next to impossible to use a single global outdoor advertising campaign and deliver a single impressive message around the world.
BesterBurke of Cape Town, South Africa, developed a hand-drawn family portrait of a young girl, standing beside the graves of her parents. This horrifying creation was chosen by a blue-ribbon panel of UNICEF and Clear Channel officials and goodwill ambassadors from more than three hundred entries from advertising agencies worldwide. It was adapted to local consumers in all countries and translated into local languages.
The advertising space for this global outdoor advertising campaign is donated to the following countries: Angola, Australia, Botswana, Belgium, Brazil, Chile, Canada, China, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Korea, Latvia, Lesotho, Malawi, Mauritius, Mozambique, Lithuania, Mexico, Namibia, Netherlands, New Zealand, Norway, Peru, Poland, Russia, Slovakia, Singapore, South Africa, Spain, Swaziland, Sweden, Switzerland, Taiwan, Thailand, Turkey, Uganda, the United Kingdom, Ukraine, the USA, Zambia and Zimbabwe.
Clear Channel Outdoor is headquartered in Phoenix, AZ. Being a global leader in outdoor advertising, the company has more than eight hundred thousand displays in more than fifty countries across six continents. In the United States, the company operates over one hundred and sixty four thousand advertising displays and has a major presence in forty two U.S. markets. Clear Channel Outdoor is a division of Clear Channel Communications, Inc.
Clear Channel Communications, Inc. (NYSE:CCU) is a global media and entertainment company, specializing in "gone from home" entertainment and information services for local communities and premiere opportunities for advertisers. Based in San Antonio, Texas, the company's businesses include radio, television and outdoor displays. More information is available at www.clearchannel.com.