In general, electronic commerce is considered to be a new field of business both for Russia and the European countries and, as we can see, its future is connected with various factors and depends on many events. Hence, despite the constant criticism, electronic commerce continues to be actively developed in Russia. It should be emphasized that in spite of the difficulties, which take place at the present time, electronic commerce is also developed in Europe.
The point is that the specialists of the Accenture company, which is also closely connected with many nonprofit organizations, researched the main problems of electronic commerce and published made conclusions in their "Electronic Europe - an unexpected situation" report. Thus, the most unexpected revelation was the following fact - the most significant achievements in the field of e-commerce would take place in Russia. According to the point of view of those specialists, the future of electronic commerce in Russia would be very successful.
The results of the given research showed that a lot of questioned companies were going to invest huge funds in developing and applying new ecommerce technologies. Hence, the managers of the leading Russian companies have already pointed out the strategic importance of ecommerce.
It should be added that about sixty percent of respondents suggest that the future of Russia depends on the scales of ecommerce, and thirty seven percent approved that it had become the most significant part of their business.
However, the members of the Russian ecommerce association continue to state that the local specialists have a lack of knowledge in the given field. Moreover, both Russian and European labour markets do not have the required number of skilled specialists in the field of ecommerce technologies.
The first Russian electronic commerce conference took place in Saint-Petersburg, which united over two hundred participants from five biggest cities of the Russian Federation. The representatives of Russian companies and organizations met here to discuss various projects, which were dedicated to electronic commerce and internet payment systems. In addition, the factors, which had an influence on the development of the given technology, were analyzed and the decision to create the Russian ecommerce association was taken.
The Russian ecommerce association is suggested to have the most significant impact on the electronic business development. The main activity of the given association includes the following: the development of new ecommerce technologies in Russia, organizing various meetings and conferences and attracting foreign participants.
As it is known, the European Union has already approved the agreement with the Russian ecommerce association, which took into consideration the future partnership in the field of electronic commerce and telecommunications. Therefore, it is clear that the E.U. countries are ready to cooperate with Russia and stimulate the interaction of private firms in the field of electronic commerce.