Tracing advertisement is what gives correct and opportune information in this case. There are three simple techniques designed to let advertisers find out which means of advertisement work and which take efforts and time in vain.
10 dollars off!
First, the greatest tool of fishing required information out of the customer is a discount offer. The idea of the business proposal of this type lies in the following statement: "Get a (for example) 10-buck discount telling us that you've seen our trailer on the 11th channel!" Discount does not occur only because of the generosity. No, actually, it is an effective method to force clients and make them give feedback concerning advertisement.
Second, do not forget to do coupon-marking. It does not matter whether you distribute via snail-mailing or simply selling products and services online, use the above-mentioned technique and you will get the top-quality tool to trace ad results. Use "secret keys" (e.g. numbers or other signs). When the coupon is returned by customers, you get an ability to count the total number of "marked" coupons and find out what mean of advertisement is efficacious.
"Er... Excuse me... I have a question!"
Third and the simplest technique is a questioning. It will be no exaggeration to say that it is the most effective method to make customers reply and give feedback. Each target audience representative should be asked at least one question: "Would you be so kind to tell us, how you've heard about our business (company)?" Making inquiry of that type anywhere you can meet customer (online - via email - or offline - in your store), gives you information! Make notes, calculate and rank - that provides your concrete annual figures. Isn't it your target?
Yes, it is.