Advertising Age ranked TBWA as number seven agency network worldwide in 2004 with revenues of eight hundred and thirty eight million dollars. In 1998, the agency engulfed GGT BDDP, the Anglo-French network, acquired by Omnicom earlier that year. This was one of the most important leaps. Due to its own big ideas about how to market a brand, the agency became one of the world's leading advertising agencies. TBWA Worldwide (Advertising Age magazine's 2004 Global Agency Network of the Year) is known for executing highly creative work for such clients as Apple Computer, Energizer and Nissan. TBWA Worldwide also cooperates with advertising creative.
In February, 2006, TBWA Worldwide (Advertising Age magazine's 2004 Global Agency Network of the Year) and Hakuhodo Inc. announced that they had agreed to establish a new joint venture company in Japan, TBWAHAKUHODO which would combine the existing agencies of TBWATOKYO (forty percent) and HAKUHODOG1 (sixty percent). The new agency will provide value-added solutions to existing and potential clients from both agencies.
Commencing operations of the TBWAHAKUHODO are expected on July 1, 2006. It will initially have approximately three hundred employees. Hiroshi Ochiai (the current President and CEO of HAKUHODOG1) will be a CEO, while Gary Wenzel (the current President and CEO of TBWATOKYO) will be a COO.
TBWA - Hakuhodo relationships began in Europe in 1990 to handle the Nissan Europe business. The two agencies have already established a joint venture agency in March 2000. G1 Worldwide was established to support the global branding activities of Nissan.
Hiroshi Ochiai said, "Hakuhodo and TBWA (Advertising Age magazine's 2004 Global Agency Network of the Year) have worked together since two companies established the joint venture company in March 2000. With its ability to combine Hakuhodo's 'sei-katsu-sha' and 'partnership' based creative capabilities and planning competencies in the sphere of media and promotions together with TBWA's global expertise and unique 'Disruption' planning methodology, the new company will offer clients further enhanced services. Our greatest commitment is to our partner clients, whom we will provide bold and novel global-quality ideas that only come from an environment, where a free and considered thinking is actively encouraged. We will provide the fresh perspectives and suggestions on advertising in traditional and new media that our clients are looking for, working hand in hand with them to take on the challenges of the future. Our clients want to create a better future. Our mission is to help them create that still unseen future, while building strong relationships, based on trust."
Gary Wenzel added, "This is a people business. Several of us on the new management team have worked together for a number of years through our G1 relationship. We have great respect for each other and we share the same vision and values for our exciting new venture. TBWA (Advertising Age magazine's 2004 Global Agency Network of the Year) will bring to the new venture its 'Disruption' philosophy and the powerful analytic tools that TBWA has developed around it worldwide, which have helped us see a significant success, winning an international recognition for our creative efforts on behalf of clients, such as Adidas. Together with Hakuhodo's creative excellence and strong media capabilities, TBWAHAKUHODO will be able to provide its clients with solutions that help them achieve a larger share of the future in Japan. TBWAHAKUHODO will be something very different and very special in this market."