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T3 (The Think Tank) is recognised with three web marketing awards

Added: 02/25/2006

"Part advertising agency. Part marketing consultancy. Full-time idea factory." This is a description of the T3 agency, taken from their website. Indeed, working in the atmosphere that reigns in the agency, people can 'balance their work and their personal lives'. At T3 (which stands for The Think Tank) they have managed to create an out-of-the-box environment.

T3 stands for The Think Tank. Think advertising. Think direct marketing. Think interactive. Founded in 1989 by Gay Gaddis, within short period of time the agency became a leader in advertising, marketing and public relations industries. The growing list of its clients includes Dell Inc., Marriott International, Inc., Chase Bank, JCPenney, MSN, Valero, John Deere, i3 Research, MTV and Baker Botts etc. You can find them work in print and TV ads, marketing material publishing and rich media advertising in the portfolio of The Think Tank agency.

In February, 2006, T3 was recognised with three Web marketing awards at the 16th Annual Adrian Awards Gala. It was presented by the Hospitality Sales & Marketing Association International (HSMAI) in New York.

T3 created a Web site for Marriott International, Inc. (NYSE:MAR)www.ExperienceMarriott.com that brought the agency the highest achievement next to the Platinum and Best of Show. The Web site was placed Gold for offering its visitors an interactive tour and opportunity to experience new amenities and features of the new Marriott Hotels & Resorts guest room. Bronze awards were given to Marriott "Revive" Online and Courtyard "Right Stuff" Online Flash work.

The creativity and best practices in such industries as hospitality, traveling and tourism-related marketing are honored at the Adrian Awards. This year the competition has also included some of the world's most prestigious advertising, public relations and Web marketing competitions, specifically designed for the mentioned above industries.

A month earlier, in January 2006, the president and CEO of T3 (The Think Tank), Gay Warren Gaddis, was invited by iMedia Communications, Inc. to contribute opinion columns quarterly. iMedia Communications, Inc. is an interactive media and marketing trade publisher and event producer.

Brad Berens, Ph.D., the iMedia Communications, Inc. executive editor said: "Gay Warren Gaddis is a provocative, colorful and pathbreaking thinker about all the things, media-and marketing-related." He added: "I'm thrilled that she has lent her voice to the iMedia chorus."

The changing rules of engagement and the need for deeper consumer experiences was the topic of her discussion in Gaddis's first column, "Experience Wanted." The iMedia's newsletter and iMedia connection were posted as the top story on their homepage, www.mediaconnection.com.

"iMedia has consistently offered honest and meaningful knowledge, tools and advice," said Gaddis. "Having served as an advisory board member and spoken at various iMedia summits, I'm honored and thrilled to also begin contributing as a columnist."

The founder and the president of T3 (The Think Tank) is Gay Gaddis. Along with the experienced and professional staff, she has made T3 one of the fastest growing independently owned agencies in the nation. The agency's financial analysis profiles show that it has more than one hundred and thirty million in capitalized billings. T3 works with a range of regional, national and global clients.




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