Added: 06/20/2006 |
Some of the true facts about get the facts Microsoft advertising campaignIn the year of 2004 IBM has launched its new advertising campaign, which has raised much buzz and discussions about itself. However, a lot of the both consumer and professionals' opinions as to the get the facts Microsoft advertising campaign were rather negative. Through this campaign Microsoft started its attack on one of its major market competitors Linux. Thus, the get the facts Microsoft advertising campaign was revolved around the comparison of TCO of Linux to Windows, though the facts, offered by this GTF Microsoft advertising campaign, were rather contradictory.
As you may have already guessed it, all of those 'facts' proved only that the TCO of Windows is much lower than that of Linux and that Windows provides better IT and software solutions for businesses. Therefore, let us take a look at some of the 'facts' of the get the facts Microsoft advertising campaign and compare them with some other researches, conducted by the independent research organizations.
The first 'fact' about get the facts Microsoft advertising campaign is the fact of their hardware selection for the comparison research. The ASA (Advertising Standards Authority) of the UK rebuked Microsoft for such selection and for the conclusions they drew from their comparison. Microsoft selected the IBM z900 mainframe for the Linux, while its Windows Server 2003 was running on two 900MHz Xeon CPUs.
According to the facts of Microsoft, Linux proved to require more financial investment and showed a poorer level of performance than that of Windows. Nevertheless, the true fact is that the IBM z900 mainframe by itself is a more expensive and less effective hardware than the other Microsoft machines. This fact can easily mislead consumers in their conclusions, since they may think that the cost of the IBM z900 mainframe with Windows on it is cheaper than the Linux one. Nonetheless, it is not true.
Another problem with the 'facts' of the get the facts Microsoft advertising campaign is that other researches and comparisons were executed by independent research organizations and the results of such researches proved that Linux provided less expensive and more secure software solutions for businesses. For instance, the studies, conducted by the Melbourne-based open source firm Cybersource, showed that even using Red Hat Enterprise Linux, which was a commercial Linux distribution, a company may save up to twenty seven percent of its software expenses.
Another and more recent study, conducted in the year of 2004, showed that in the get the facts Microsoft advertising campaign not all the factors and mainly Windows related expenses were taken into the account. Such expenses as upgrading costs are mainly inherent to Windows rather than to Linux, or the costs of dealing with viruses, spyware, worms, keyloggers or adware were also not taken into consideration. However, those problems are major issues with Windows, as Linux is well known for its security. These and many other arguments can be and are brought up, when the get the facts Microsoft advertising campaign is discussed both by consumers and by software and IT professionals, and such facts cannot contribute to the popularity of this campaign.
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