Getting traffic to your web site nowadays is not easy. In fact, it is difficult. And getting a steady stream of high quality targeted traffic is a challenge that more and more people have no desire to deal with. The competition for the most keywords is more brutal than ever, and many old Internet marketing methods that used to be quite effective for years no longer ensure high rankings on the search engines that really drive qualified traffic.
Still, if you are an online business owner and have to rely on your web site to make a living, you simply cannot afford to get discouraged. There are many ways to secure your position and get traffic, and the main question you need to answer is whether you are going to try to find these ways yourself or hire a professional to do it for you.
Internet marketing companies that would gladly handle your web site promotion are numerous... and costly! Their efforts most of the time will yield real results, and if you are in a position to pay several thousands of dollars a month, you do not have to read further. However, if you feel like you want to give it a try and save this money to invest it into something else, you might be find it interesting to know that you can find excellent methods of promoting your web site without spending a single cent, and these methods can be quite effective.
One of these methods is writing articles and submitting them to highly popular web sites that have high page ranks and top rankings in the major search engines. There are web sites that publish your articles for free along with your personal information (or whatever information you wish to provide) and a direct link to your web site. Publishing articles on such web sites has a number of benefits that become obvious as soon as you see the numbers provided you analyze your web site statistics on a daily basis and closely monitor your referrers.
The articles you write do not and should not be press releases or advertising messages. It is a common knowledge that people tend to believe in the informational messages and the message that are neutral by nature a lot more than in advertising information or anything that looks like advertising. However, the article, even though it does not dwell on the benefits and characteristics of your product, will serve your advertising purposes as well. First of all, you make yourself known. Second, you get a chance to establish your credentials and create a bond between yourself and your potential customers. And third, there is a technical issue of link popularity involved, because placing direct links to your web site on the web site with high rankings and page ranks improve the rankings of your own web site and help it climb up its way in the search engine.
Writing an article is easy; moreover, it is quite an enjoyable pastime if you have something to say to people to wish to invite to your web site. All in all, it will take no more than an hour of your time but can do more for your web sites than all the money you invest in buying banner impressions or "ghost" traffic from some dishonest companies. So find the right web resource that will send you the traffic you look for, write articles, and watch them working for you for months after the submission. Using this free and effective Internet marketing tool you simply have nothing to lose.