There are many methods and recommendations on how to make your site evolve. The most prevalent and influential methods are the following:
1. Banner advertising;
2. Exchange of references;
3. Advancement in searching systems and catalogues;
4. Mail delivery;
5. Click clubs, system of active advertising;
6. Electronic junk mail (spam).
It was a favorite method of advertising for small and amateur sites several years ago. The popularity of the banner advertising was extremely high, however, a little later, the banner advertising proved to be effective only for large sites with large amount of attendance. For the small sites, the banner advertising as a method of increasing its attendance is useless.
Exchange of references is the most simple and available mode for the application evolution. You make an agreement with another web-master and set a reference on his site. In return he does the same.
In addition, your site may be referred by the owner of another site, an author of a popular network review or an author from another site, which reprinted an article from your site
In any case you get your visitors and gain authority from the point of view of searching systems.
Advancement in searching systems and catalogues:
It is the only means for your application evolution, which is closely connected with the quality of your web site. Moreover, it is the only way that does not require any efforts; nevertheless, it has an effect.
The special charm of your web-site advancement through the searching systems, first of all, is in your visitors' interest. Any site must be popular and interesting for its visitors. Otherwise, what is the point of its existence?
Secondly, the advancement through the searching systems does not require anything, except the work on improving your web site.
You should know that the effect of such website development strategy takes from two weeks up to two months. Nonetheless, do not worry since you will also need time: there are several months that you will spend on filling your site with all necessary contents: articles, references etc.
As for the registration in catalogues, the problem is that the majority of the catalogues are so big that the web-site evolution through them is almost impossible. However, the registration in the catalogue may give you an advantage over your rivals in the searching results of the searching systems.
At any rate, the attendance from the searching systems and catalogues may and must form the main part of attendance on a small web site.
As stated above, there are several means of attracting visitors to your web site: banners, references and searching systems. Anyhow, these methods only attract your visitors; thus, there should be a way to retain them. In this case, the mail delivery will be the most appropriate as a method for your application evolution. If your visitor comes to your site and signs to your mail delivery, it means he is interested in your information. You must consider your mail delivery system to be well organized. Delay in the delivery will badly influence your image in your visitor's eyes.1
Click clubs and systems of active advertising:
The system of such website development strategy is simple. You register in the system, enter your account and begin a look-see of other's sites. For such "work" you get points. The system will take a fixed fee and will show your site to the other members of the system as many times as points you have. Keep in mind that in that case your site will be expelled from the ratings in the catalogues and banner networks. Accordingly, click clubs and systems of the active advertising are inoperative and a useless waste of your time.
Furthermore, you must bear in mind that the main goal of the systems of the active advertising is to increase your rating in the catalogues and the banner systems, however, the catalogues and the banner systems will expel your site for your attendance in such system. What is the point of using it?
Electronic junk mail (spam):
Spam is a serious problem of the modern Internet and it also has a bad influence on the process of your application evolution. You turn to certain people, pay them and they promise to send your advertisement to millions of "potential clients".
1. Spam is illegal;
2. You cannot control the process;
3. Your site and access to the INTERNET will be turned off;
4. Potentially, you became a criminal.2
Here are the methods and some pieces of advice, it is you to decide in what way you want to promote your site; at the end, all comes with hard work and innovative ideas and there are no magic tricks!!!