The JWT/RAVI CIS Advertising Group is planning to grow and develop in the Russian/CIS advertising market; attract new businesses and launch an integrated marketing communications agency. Thus, JWT is going to continue its expansion to the CIS markets. JWT does not only serve such US giants as Unilever, Nestle, Kelloggs (Smart Start, a multi-grain cereal, launched by Kelloggs has been a big success), DTC, but oversees activity of partner agencies in Ukraine, Belarus and Kazakhstan as well.
?Our long-term experience of creating successful advertising in Russia for our international clients should be a perfect match for JWT's multinational clients. We plan to offer a superior quality of advertising communication services for advertisers, which would combine local creativity and expertise with pioneering advertising technologies, successfully tested globally by JWT,? said Alexander Romanov, the JWT/RAVI's President and CEO.
Ron Vrijmoet, a Chief Operating Officer for JWT Continental Europe, said, ?We are very excited about our joint venture with Ravi. It will give JWT a strong presence in Russia and our multinational clients? access to one of the best agencies in the country. It will give Ravi and local Russian clients? access to one of the world's biggest and most effective global advertising networks.''
Operating in Russia since 1995, the JWT's list of important international clients in Russia includes Unilever, Nestle, Kraft, Kelloggs, Mazda, Shell, Reckitt Benckiser, Bayer, Dirol Cadbury, Vodafone and HSBC.
RAVI was founded in 1994. This is the most awarded advertising agency in Russia. It has received more than sixty prizes at various international advertising festivals and contests. Among its recent accomplishments there are two of the four Lions, awarded at the Cannes Advertising Festival.
Founded in 1864, JWT is the oldest network in the world. The leading in advertising agency announced its new position, changing its name from J Walter Thompson to JWT and re-designing a colorful logo. Already having its interest in advertising, public relations, design, direct marketing, JWT has also entered such new are as healthcare communications in the Indian market.
When contacted by The Financial Express, the JWT Central Asia & country head India area director Mike Khanna, said: ?As a total marketing communication company, we are looking at additional areas, including healthcare to cater to the changing needs of the Indian market.?
As the country's largest advertising agency and marketing communications conglomerate, the JWT India's clientele comprises multinational companies like Unilever, Nestle, Kelloggs, DTC, Warner and Lambert among the others.
Leading the policy of constant strengthening its global network with new acquisitions, the agency expanded North, South, East and West with new agencies in Germany, Norway, the Baltic States, Brazil, Mozambique, Nepal and Japan. JWT also expanded relationships with Ford, Kimberly-Clark, Kraft, Nestle, PepsiCo, Shell, Unilever and Diageo's UDV division.