RJC provides its clients successful local, regional and national PR and advertising campaigns, using all the forms of media.
Robin Jones, a founder of the firm, has been a marketing professional for more than seventeen years. She cut her teeth in the New York men's fashion industry with Ralph Lauren and Christian Dior. Later, she moved to the agency side and managed several men's suits and fragrance clients for Weiss/Watson, which is now a part of Ogilvy & Mather, and is now the principal of her own firm, Robin Jones Consulting. Although only three years young, the firm doubles in size each year and Robin expects to exceed these expectations. Robin's role falls three areas: business development, strategizing and creative supervision.
If a website is not optimized, nobody knows it is there. One of the most effective tools for bringing the targeted traffic to a company's website is Search Engine Optimization (SEO). Professionals at Robin Jones Consulting know exactly how to use SEO tools in order to provide a good marketing tactical support. Having a huge experience, highly qualified SEO specialists use proven SEO tools to drive a site ranking to the top.
The Search Engine Optimization (SEO) is a complex method of developing a website. It is based on content, a code, linking, keywords and other design characteristics that are important in pushing a website's ranking near the top of major search engines, such as Google, Yahoo, MSN and AOL. Using proper SEO tools enables a company's web site to be found easily by online viewers. According to recent studies, over eighty percent of websites are located via search engines.
For those companies that want to target to their websites, Search Engine Optimization (SEO) together with online advertising is a vital need, as these two industries are rapidly growing and employed by all the segments of business.
There are some important differences between the Search Engine Optimization (SEO) and online advertising. One of them is the following: online advertising is a Pay-Per-Click (PPC) method. It means that each time a viewer clicks on a website link the company is charged the price it bid for an ad. Prices vary from ten cents and higher, depending on a company's budget. In case with the SEO, there is no charge for viewers to click on a website link.
At Robin Jones Consulting clients are offered combining of SEO tools and online advertising, which brings the best results in increasing in visitors, as well as in sales and profits. The Search Engine Optimization tools are the following:· Link Popularity Check. This is a total number of web sites that link to your site.
· Ranking Verification Tool. It confirms your website appears in the first three results pages in major search engines for your keyword or phrase.
· Search Engine Saturation Tool. This tool controls the number of listings for your website, contained in Google, HotBot, AltaVista and AlltheWeb.
Using these SEO tools in a proper way enables Robin Jones Consulting help its clients implement Internet marketing strategies that increase not only their website traffic, but profits as well.