Importance of Search engine optimization (SEO) and Search engine Marketing (SEM) are getting increase day by day. Now every website has to be well optimized with the effective search engine marketing strategies. There are a lot of different strategies that you can use. But here you have to beware of whatever you are doing is an ethical way. That follows the search engine policies. Otherwise you will be panelized by the search engine spider. If you not now than must be later on
What is search engine marketing?
For the new comers in SEM there will be the first question. "What SEM is?"
"This is the way of having huge number of visitors from all over the internet by the search engines."
There will be next question what is the benefit of this? The benefit is very big as you can't imagine that it can take to the heights of success in your field. For example you a have websites of your online business in start you can't have that much visitor by just telling about your online business to the people around you and on the internet as well. Well that quantity of people is not that enough for the boost of your websites (Business). As most of them are not interested in your product, services etc.
There is a research that 60 - 80 % of website traffic comes from Search engines. That's why Search engines are very useful for having larger number of online visitors. The website only can have these viewers by occupying the top results with the proper keyword in any search engine. Top ranking in any search engine can be hard and can be very hard but not impossible. These is a phrase that
"In computing there is nothing impossible"
Only if you have constancy and the right way
Keywords are very important in Search engine marketing. The first thing that a search engine examines is your content and the proper placement of your targeted keywords in it. Those keywords should be related to your business theme. Think about your business need. Ask some questions to yourself
What is the theme?
Why are you making this?
For whom you are making this?
People usually use phrase to find their desired information or the product which they are looking for. Try to find out the keywords which have less competition and higher targeted traffic.
"If you have a website that is about manufacturing and selling jeans products than your first thought will take the 'Jeans' as a targeted keyword which is the right one. But if you use the logic than come to know that the keyword Jeans has much competition. It's a bit hard and time taking to occupy this keyword. It's also possible that most of the people are not interested in you. On the other hand it can be more effective if you use "Kids jeans jacket", "men jeans trousers" and so on...! I hope you understand what I am trying to tell you. Less competition and targeted keywords will give you quality traffic who is definitely interested in your products as well.
After deciding the target keywords the other important work starts that get the quality votes from the other well known sites. Search engine consider a link from SiteA to SiteB as a vote for SiteB from SiteA. Use your target keyword as a anchor text when you are placing link on other sites.
What Search engine thinks about you?
Are you having quality content for your website?
What are your targeted keywords and their placement?
The quality back links to your sites.
Are you following its rules?
Is your website informative for the visitors?
What is the purpose of you website?
Just pay close intention to these aspects if you want massive traffic from any search engine. And after a certain period of time search engine even doesn't matter. You will be very well known among the people and they'll come to you without surfing on search engine.That time your marketing will go on automatically. I must say again that is harder but not impossible.