Surfing the Internet you are more than likely to see pop-up windows: there are thousands of them, and they are widely used nowadays as a means of marketing and advertising. Most of them are annoying, and the only reaction to them is irritation and a desire to close them immediately because pop-up windows distract our attention. However, they benefit advertisers greatly. The results of various researches show that the effectiveness of pop-up windows is amazing! Ezines get hundreds of new subscribers within a short period of time with the help of pop-ups. Online stores largely increase their monthly sales volume using pop-up advertising. This article explains how you can make the most of it.
What makes pop-up windows a mean of online advertising? It is an offer of some kind. Due to this fact, you need to pay attention to the message you are planning to put in the pop-up window. Make it brief and catchy! Huge splash screens and pop-ups overloaded with text and graphics scare your potential customers off. Keeping your message short and laconic is the best ad medicine each advertiser can prescribe you! Make your pop-up text easy for understanding and it will be accepted without any distortion.
Are you leaving already?
Make pop-up windows visible when a visitor leaves your web-site, not enters! The core of this method lies in the fact that when people start surfing a web resource, the pop-up window, flashing immediately, blocks their attention and hides the index page, the alpha and omega of any web site! Note, that it can be annoying in this case as well.
Avoid multitude. Be unique!
Everything is as simple as ABC. Avoid constantly repeating pop-ups on each page of your web site. Take care of your customers. Save their nerves and eyes. Otherwise, your advertising will have negative consequences because consumers will associate your name and the name of your business with the factor of irritation.
Nobody can guarantee that using "magic windows" will boost your sales. However, they are worth experimenting with!