Certainly, any kind of advertising activities has its own pros and cons. However, the significance of them for any particular advertising campaign is measured by consideration of various factors, such as marketing goals, the media and business environment, competitors? advertising actions, etc. All the above said can also be applied to the promotional items advertising.
This advertising media has some shortcomings that advertisers should take into account, when they make their decisions, but gift promotions also offer some significant advantages over the more traditional media. One of such advantages is its cost effectiveness and affordability. Any company, which can afford other kinds of advertising, can also afford the advertising through promotional items. Nevertheless, in most cases, such advertising will produce even better results. Unlike other advertising media, such as the television, radio or printed editions, promotional items guarantee you at least one time exposition of your ad message to your target customers.
The cost of different advertising media varies. For instance, TV advertising trailers are very expensive to manufacture and to broadcast. A couple of thirty seconds advertising broadcastings may cost you about three thousand dollars, though no one can guarantee you that your target customers will not switch to another channel or go make themselves some coffee or get a snack during the time your trailers are on. With the same money you will be able to purchase a great number of promotional items that will produce at least one ad impression on your customers.
Certainly, the promotional item advertising is not a massive one, but it allows you to carry out more targeted advertising campaigns. Furthermore, most promotional items produce much more than one impression. If you choose appropriate goods for your promotional items, they will keep reminding your target customers about your brand information over and over again. For instance, playing cards can make up to five hundred impressions only during one set of poker or bridge game.
Recordable and card-shaped CDs can also make excellent promotional items. They are non expensive - the price for a recordable CD may range from 1one dollar up to three per unit. Additionally, such promotional items are much demanded gifts. Most adults and teenagers would be very glad to receive a recordable CD as a promotional gift, since people use them at home, at work and at educational institutions. Your may get a recordable CD with your company name and logo on it. It can also be attired in your brand colors or contain some images and pictures. A recordable CD is not a disposable promotional gift. People use it for quite a long time and they may use it on a regular basis as well. Hence, your recordable CD promotional gift will produce you multiple and repeated ad impressions. Consequently, it will produce a desired high level of returns on investment.
The last, but not the least, advantage of advertising with promotional items is that you do not have ?to chase? your target customers with your advertising. They will come and get it themselves. People enjoy receiving free promotional items and you will not have to encourage them to do it.