Added: 05/15/2006 |
Pros and cons of using stock or custom design illustration in advertising In our days, when various printing software as well as visual media technologies rapidly develop, a lot of advertisers resort to the design illustration as to a potent promotional tool. They realize that images are much better communicators than texts, and they are more potent of making strong impressions on their customers. Therefore, a design illustration skill and art is greatly demanded in advertising and promotional business. In this article we will consider some information on the design illustration that might make the process of illustration selection and advertising design decisions easier for you.
When you are about to design your company collaterals, printed or visual media ad messages, web sites, newsletters or even a product package, you come to a place, where you have to make a decision on what kind of design illustration to use. There are two major options about it. The first one is a stock illustration and the second one is a custom illustration.
Now, a lot of companies resort to the stock illustration in their ad design, since it is much easier to do and you can buy the stock illustration for stock agencies. As a rule, such agencies have comparably low prices for the illustration imagery and offer their clients large quantities of ready made images. Moreover, the legal paper work that has to be done, when you purchase the design illustration, represents a much more simple process, when you buy such illustration from stock agencies. However, as anything else in our world, the stock illustration besides its advantages has its shortcomings as well. One of such significant shortcomings is that stock agencies sell large volumes of stock illustration. Thus, this in some measure bereaves the images you choose for your company designs of their uniqueness.
Certainly, it can be cured if you resort to the services of a professional artist and order him or her some custom illustrations for your projects, though such design illustration has some pros and cons as well. Surely, the custom design of such illustration would provide your company with unique images and design. Furthermore, with the custom design illustration you will be able to express more fully your advertising or corporate concept, since the artist you hire will be able to capture your ideas and embody them in his or her art. Such design illustration images can become stronger communicators and can make an intense impression on your consumers.
The custom design illustration can be significantly more expensive than the stock illustration. In addition, it will take some time for an artist to create your images, and it will certainly require more management and communication as well as your time for coordinating the illustration work. Consequently, the legal paper work you will have to do will be more complicated too, though the brightness and attractiveness of your unique design may outweigh an extra trouble you will have to deal with obtaining the custom design illustration.
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