pcs networks operator
PrimeCo won a number of marketing awards for innovative advertising campaigns, which let it set a new record for the number of subscribers, signing up for service the first year.
Later, three leading operators - Bell Atlantic, Vodafone-Airtouch and PrimeCo - merged into a joint venture, called Verizon Wireless. Due to the FCC regulations, regarding the duplication of frequencies, the PrimeCo territories were split up, with most of the Gulf Coast going into Verizon Wireless, except some of the Houston's frequencies, which were sold to AT&T Wireless; part of the Virginia and North Carolina territories were sold to a small regional provider, with Verizon Wireless keeping the rest; and the Midwest territories split up, with Wisconsin going into Verizon Wireless and the Illinois and Indiana territories, placed into a trust fund. The Illinois-Indiana PrimeCo territories had two unsuccessful bidders before U.S. Cellular, finally, bought them.
After the company was purchased by a group of private investors in 2002, PrimeCo realized it needed an analytics infrastructure that provided executives with key points and a real-time view of the company. In order to solve this question, PrimeCo Personal Communications cooperated with Informatica Corporation (NASDAQ: INFA), the leading provider of business analytics software.
"After an exhaustive search, we judged the Informatica Analytics Delivery Platform to be the best in the industry," said Richard Cane, the Chief Operating Officer of PrimeCo Personal Communications. "The strength of the products' scalability and ease of use, combined with the low total cost of ownership for large-scale deployment, made Informatica a clear winner. Pairing the Informatica Analytics Server with the Informatica Mobile option and with the Informatica PowerCenter data integration platform will help us to fully leverage our enterprise-wide data."
Headquartered in Itasca, Illinois, PrimeCo Personal Communications is the oldest wireless brand in the Chicago market. PrimeCo Personal Communications provides a digital wireless service in twenty eight cities, including: Norfolk and Richmond. Va.; Fort Lauderdale, Jacksonville, Miami, Orlando, Tampa, Kissimmee, Sarasota/Bradenton, Lakeland/Plant City/Winter Haven, Melbourne and Titusville/Cocoa, Fla., Chicago; Springfield, Champaign/Urbana and Bloomington/Normal, Ill.; Milwaukee, Madison and Green Bay,Wis.; New Orleans, La.; Austin, Dallas, Fort Worth, Houston and San Antonio, Texas; Mobile, Ala.; Honolulu and Maui, Hawaii. The company is owned by AirTouch Communications, Bell Atlantic and U S WEST Media Group, and is also known at MediaOne Group. PrimeCo Personal Communications was the first pcs networks operator in Illinois and Northwest Indiana. It has PCS licenses, covering nineteen states and sixty one million potential customers in eleven MTAs. At the end of the fourth quarter, 1997, PrimeCo had almost four hundred thousand subscribers and almost three thousand employees.
PrimeCo sells its phones and services through sixty nine stores and kiosks, more than two thousand and five hundred indirect retailers and its toll-free telephone sales line (800) PRIMECO.