Unlike advertising in other more traditional media, promotional gifts allow advertisers to motivate effectively customers to make purchases of their products and services. Promotional items not only reward customers immediately, when they make a purchase, they also create impulses and situations for customers that stimulate their actions, as most people are enticed by an opportunity to receive free bonus products. Promotional items and gifts increase the customers? involvement with advertised brands.
The list of items that can be used as promotional gifts is very long. It can include anything from stickers, key chains, magnets, credit and membership cards to computer media or food promotional gifts. Promotional items advertising campaigns give advertisers at least three reasons for running them. Those are immediacy, impact and measurability. Providing immediate rewards for your customers, promotional gifts greatly impact their purchase decisions. It can happen directly at the points-of-purchase places or later, when customers make their choice on products. Additionally, unlike other marketing and PR tools, promotional items advertising permits you to measure up the amount of your investment and the ROI it produces.
Promotional gifts can be given out to people on your corporate, sponsorship or other big events, or they can be included in your product package. One of the most important things about promotional products is their ability to attract the customers? attention to your brand promotional information and to reach your customers with it even in their homes.
One of the requirements for good promotional items is their usability. Promotional gifts should be the things people enjoy and use on a constant basis. Furthermore, such items should provide enough space for your ad information location. Playing cards meet all these requirements well enough. Playing cards are something people use for fun and as their hobby. Some people are collecting playing cards, the others enjoy playing them at home or with their friends.
Playing cards make quite affordable promotional gifts. The prices for playing cards range from two dollars and sixty five cents up to six dollars per unit. Both the box package and playing cards themselves provide plenty of advertising space. You may locate not only your company name and logo, but also a headline or your company's motto there. Playing cards come in all sorts of shapes and colors. Some of them may have a house or an apple shape, for instance. Some playing cards may have a plastic coating on them. It will increase their durability.
Many companies can manufacture playing cards promotional items, attired in your brand colors. It will only reinforce the brand identity associations and impressions such promotional items make on people. Certainly, it will cost you an extra fee, but it is worth it. The more items you order, the more space for negation you receive and the better price you may get. Whatever promotional items you choose for your advertising campaigns, whether it is playing cards or something else, remember that the success of such campaigns greatly depends on the planning and preparations you do beforehand.