Added: 02/01/2006 |
Partnership between Maya and Western Creative (famous for offering High-Definition Television)"It gives us unbelievable capabilities for effects and character animation, as well as raising the bar on quality of all of our work," Chad Taylor, the Multimedia Director of Western Creative stated. "The power of Maya is really difficult to explain. It does everything. We are currently working on a fully CG (computer graphics and animation) spot that revolves around the Kentucky Derby. Without Maya's ability for quick previews, intuitive character animation and detail effects like particle systems for flying mud off the track as the horse runs by, we would not be able to do it to the level we want," continued the director.
"Eight horses, jockeys made up of glass windows, dynamic camera angles and all the elure of the Kentucky Derby - all done with Alias|Wavefront's Maya. It is so much fun to use and it creates such beautiful images; with today's computer technology on the desktop it gives us so much more power than ever before and really makes animation affordable," finished the director.
Western Creative is a full service advertising agency that offers a number of services, including creative development, scripting, production (shooting, editing, animation, compositing, audio, etc.), and media buying. The list of services, provided by this agency, varies from the High-Definition Television to the website development and print.
In the modern world, where the High-Definition Television, IT technologies and the Internet become an integral part of people?s every-day life, an advertising agency should offer a great variety of services. The following example proves that.
A company launches a new line of challenger products, aimed at the MTV generation. What happens next? They need ?cool with a not-so-in-your?s-face message? advertising. Moreover, the job has to be done fast and must be cheap. This is the very job for a full service agency that can grant any service (whether it is the High-Definition Television or scripting) required.
Using a classic approach, Western Creative worked out the following concept with the client, GigaHold: ?a big city loft, very attractive twenty-things, using the product and having fun, partying to a super cool original music track.?
Another Western Creative?s client, Salon Grafix, faced different problem, breaking the competition with little money. For a start, they created an advertisement that compared Salon Grafix to their key competitors. However, there was one importance notice: a low price - a distinct, but motivating, difference.
It often happens that if a company uses the same methods of advertising for years, things can get stale. The company needs something new to attract the people?s interest to it or its product. Such thing happened to Great Expectations, the nation?s leading high-end matchmaker service. Therefore, they turned to Western Creative, the agency that is famous for offering a wide range of services, from the High-Definition Television to the website development and print. It created a buzz around the Great Expectations, using a number of television advertisements that put a different face to it. Creating an association between the nation?s oldest dating service and one of the most recognizable faces in TV dating, Chuck Woolery, resulted in the fact that Great Expectations became noticed again.
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