Painted billboard advertising is the oldest form. Painted billboards are also known as painted bulletins or paints and originally come from the drawings on cave walls. Certainly, since that time painted bulletins have evolved greatly.
A special paint, which is weather resistant and has an ultra-violet absorber that resists fading, is used by billboard companies to create their signs. Painted bulletins are better for signs that do not have complicated graphics.
Painted bulletins have their benefits, for instance, long lasting (painted bulletins can last from twelve up to thirty six months), quick (generally it takes a week to produce a painted bulletin), rain resistant, etc.
Vinyls are placed on a majority of the billboards with complicated graphics. These vinyls are printed on a wide format printer and most of them are protected with a special Ultra-Violet coating. It allows the vinyls to last for years.
The vinyl billboards are several types: adhesive vinyls that have sticky backsides and can be used to attach a photograph on painted bulletins, though there is inability to be moved; Pressure Sensitive Adhesive (PSA) vinyls are used on tri-vision billboards; flex vinyls are the most popular, as instead of using sticky backs, they are "hung" on the edges of the boards and can be easily moved to several different locations.
Vinyls have their benefits: long lasting (they can last years), the ability to be moved to different locations (flex vinyls).
Today, posters (they are also called poster panels) are usual things along secondary roads. They are printed on several sheets of paper and glued on a metal faced sign, which makes them very similar to wall paper. Printed on paper in either eight sheets (junior posters) or thirty sheets (10.5 feet by 22.8 feet standard posters), posters are also known as papers, paper bulletins, thirty-sheets or junior posters. They are installed on metal faces so that you can easily identify them by the thick metal frame around the edges.
Among the poster's benefits, there are rotation (due to weather conditions, posters last not more than thirty days and advertisers can change locations and designs every month), flexibility (there can be long term, twelve month, and short term, thirty days, contracts).
A Gross Rating Point (GRP) is a total number of postings in a marketing schedule versus the population, which is calculated by dividing the traffic count by the population. You can purchase a poster as twenty five, fifty, seventy five and one hundred GRP (showings). For instance, you choose a fifty GRP (showing). It means that fifty percent of the population should see your billboards every single day. According to some analysis, advertisers can reach eighty eight percent of the adults twenty eight times a month in the one hundred showing, while in the fifty showing, advertisers can reach eighty three percent of adults fifteen times a month.
Business owners and everyone, involved in the advertising, should also understand some common billboards terms, for instance spectaculars (stacked billboards), a copy (text on billboards), bleed (edges of a flex vinyl that are used to wrap around the sides of the board), etc.