Outdoor advertising has many distinctive features to find out about. Before you engage in an outdoor advertising campaign, you have to gain a deep understanding of its strong and weak sides. First of all, unlike other advertising media, the outdoor advertising is rather an auxiliary one. The strong side of the outdoor advertising is its mass character, since as no other media it allows advertisers to reach mass audiences of their customers' market segments. A main tool of the outdoor advertising is outdoor advertising signs and informational signs. However, the outdoor advertising has its flaws as well. It does not permit advertisers to target their ads. It hardly offers any segmenting of their customer audience. Basically, it reaches everybody.
One of the features of the outdoor advertising you need to find out about is outdoor advertising signs sizes. Outdoor advertising signs are classified by sizes and places of their location. There are three main outdoor advertising signs sizes in America. Those are thirty sheet posters, eight sheet posters and bulletins. Let us take some time and look at the sizes of the posters.
The thirty sheet posters probably are the most widespread and a popular sort of outdoor advertising signs. Their standard panel size would be twelve by twenty five feet. The name 'thirty sheet poster' comes from those times, when the posters were printed on paper. To print a poster of such a large size in one sheet was impossible, thus, they were printed in thirty sheets and later put together on poster panels. Nowadays, most of such posters are printed on vinyl. Such posters are printed in one sheet and they serve much longer and better.
Outdoor advertising signs of thirty sheet size are mostly used on highways and in cities. Frequently, billboard poster panels are double-sided with a poster on each side of them. These advertising constructions are used both by small and large advertisers. For small companies outdoor advertising signs provide an opportunity to situate their advertisements in their home town area, reaching mass audiences of their customers. Moreover, informational signs allow them to show directions to their office or store locations. For large companies outdoor advertising signs provide a high level of visibility in the market and allow them to expand their outdoor advertising campaigns nationwide.
The eight sheet posters have a size of five by eleven feet. It is about one third of the large thirty sheet posters. Mostly, such eight sheet posters are located in the settlements or near the advertised stores, restaurants, offices, etc. These size posters are much cheaper than the thirty sheet ones. Nevertheless, their level of effectiveness is only fifty percent less than of the large ones. It is a very handy, mass and comparatively inexpensive kind of the outdoor advertising. It permits to increase significantly visibility and an ad contact with advertisers' customers.
For building up an effective outdoor advertising campaign it is crucial to select properly the size of outdoor advertising signs, their number and location spots. These are the factors that will determine the success and the return on investment of your ad campaign.