The Internet provides a great variety of advertising, promotional and traffic generating tools for those people, who run their online businesses, while for online surfers and customers it also provides easy to use and handy searching tools and opportunities. Therefore, the Internet represents an ideal environment for the meeting of needs of the both above mentioned parties. Among the most commonly used advertising and promotional tools, there are pay-per-click and search engine optimization advertising opportunities, banner, pop-up, bridge, pixel advertisements, sky-scraper ads, sponsorships, various online directories, blogs, ezines, etc.
However, this article will present you some information on advertising with the help of online business directories. Most of such online business directories represent an equivalent of the catalogs or Yellow Pages. At times, such online business directories advertising is supported with the location of your advertising information in the corresponding printed editions. Those city directories online contain the lists and catalogs of business web sites. Moreover, they can provide their visitors with the direct links to your web sites and more detailed advertising information on your company, brands, products or services. Some of such online business directories are free both for their visitors and for advertisers. The others can represent fee-based searchable databases of various web site catalogs, archives, how-tos, articles, etc. It means that people will need to make a paid subscription to search through those online business directories. Nevertheless, for the most part, the online business directories will have a free visitor access to them, though the advertisers might have to pay for locating their ads and web site links there. Free advertising may seem a very attractive option. The only one thing about the free online business directories is that in exchange to their services, they will get your name and email address and send you dozens if not hundreds of newsletters with various advertising information.
Another important thing to know about the online business directories is that most of them do not use relevance rankings in the searches. It indicates that your search results will significantly differ from what you may get with the search engines. For, search engines do use the relevance ranking. Most of the online business directories among the top search results will show you not the most relevant ones, but the latest updated or uploaded files or links. Thus, the most relevant results can be found even at the very end of the search list. It produces some inconveniences for those, people who are used to resorting to search engine services. Keep this fact in mind, when you carry out your online business directories searches. Taking into consideration all the hints on the essence and peculiarities of the online business directories and keyword searches, executed with them, will help you grow significantly and achieve many goals.