Effective headline grabs readers' attention and make them read through an ad copy or a press release. Successful headline makes readers want to "find out more" or check "what's inside". No doubt, if the headline is boring, advertisers have less chances of explaining the core of the product and elaborating on its details. It is obvious because in this case the advertising text simply will not be read.
Using the simple methods described below you can increase the effectiveness of your headlines thus increasing the overall effectiveness of your advertisement. These five "ings" will turn your headline a powerful tool of attracting consumers and getting them interested in your ad.
"Ing" #1. Quoting is great. Has Mark Twain or Bill Cosby ever said anything that has to do with point of your advertising? Very good! Use this statement in your ad copy.
"Ing" #2. Revealing a secret is another one technique. Pose a question in your headline and give the answer to it in the end of your ad copy. Mysteries and secrets have always attracted all people regardless of age and gender.
"Ing" #3 relates to "Ing" #2. Inquiring is the technique based on asking customers a question directly, for instance, "Do you need to lose 2 pounds a week? Read more to find out about the best way to do it." It is very important though that advertisers must pose only those question that potential consumers cannot give negative answers to. If your customer says "No" to your question, your efforts and time are wasted.
"Ing" #4. Using statistics gets people interested in your ad because they like specific figures and trust this kind of data. Use people's desire to save money and do not forget about the target audience. You can use statements like: "Penetrating new markets costs 10 times more than diversifying existing ones". In this case, you are very likely to make CEOs and top managers read your copy to the very end.
"Ing" #5. Finally, solving problems technique will give your headline the irresistible charm. Your consumers are overwhelmed with problems. State in your headline that you can help them, catch their attention and make them happy.
The headline of this article has grabbed your attention. Otherwise, you would not be reading it. So, do not ignore the methods suggested here to make your ad copies and press releases attractive.