The Nike corporation is indeed one of those few American origin Global companies, which can certainly be named among the business and advertising history creators. Moreover, the Nike Corporation with no exaggeration can be called a USA athletic cultural history creator, as this Athletic shoes, apparel, sports equipment and accessories manufacturer has had a great impact on the American boom in fitness and personal athletic achievements culture.
The Nike Corporation has a rich history of victories. It is a dream that came true. It was designed and founded by Phil Knight. However, the business idea was inspired and came up as the result of his desire to find his way through life without having to give up his love for athletics. During his college years, Phil Knight met a man, named Bill Bowerman, who at that time was coaching the Oregon runners. This man was in a search for high quality durable running shoes for his athletes, since he was not satisfied with the quality of shoes he could obtain at that time. As it often is the case, the combination of a dream and of some sort of search and dissatisfaction resolves in truly brilliant ideas. Thus, this search inspired Phil Knight to combine his business with the sports he loved so much. All this happened back in 1959, and that was the begging of Nike.
In 1963 Phil Knight traveled to Japan, where he met some Tiger shoes manufacturer and placed his first running shoes order. He started his magnificent business, selling sports shoes from the back of his truck and such modest business start may not seem very impressive for many people. For many of us it is still a wonder how Knight could grow up such extra large Nike Corporation and incredibly boost his sales over such a short period of time. His first sales came up to some eight thousand dollars in 1964, when by the year of 2005 they had come up to some thirteen point seven billion dollars. Furthermore, the company, which had only one sale agent during the first years of its existence, became an employer for over twenty six thousand of people.
The secret of the Nike corporation lays in Knight's ability and luck to catch the wave of first American sport culture revolution, as at the time, when he started his business, fitness and athletic achievements were a mere fun and entertainment for Americans. Nevertheless, later on they appeared to mean much more for people and have taken a much more significant place in their personal and social lives. The foundation of the Nike Corporation not only fell in timeline with this sport culture revolution, but it also had a noticeable and remarkable influence on the culture's further developmen, since the Nike Corporation advertising and its brand influence on American culture can hardly be over evaluated. The Nike corporation and Nike brand have become an essential part of this sports culture and such magnificent Nike motto as Just Do It happens to be an expression of millions of people, who strive for personal athletic, individual life, cultural, social and career improvement.