A successful survival in the modern business environment demands from companies the execution of efficient high technology communications and public relations. A company, which can produce the most efficient and quantitative communications, ultimately wins the race. Therefore, public relations and high technology communications demand a thorough and well-thought approach and strategy. Many companies look for loyal partners, able to help them with developing and carrying out their advertising, promotional and public relations communicational campaigns.
The Morgan&Myers pubic relations agency is a partner that helps its clients to build their brands, relationships, company images and reputations. Morgan&Myers was founded back in 1982 by Gaylin F. Morgan and firstly its main specialization was in agriculture. However, later with the expansion of its office to Minneapolis, the field of expertise of this public relations agency was extended to the food industry. This high technology communications and public relations shop provides its clients with a vast experience in strategic planning in communications and with a wealth of tactical know-how. This agency has started its career in public relations with operations in agricultural area and then it naturally moved into the concomitant areas of food marketing and animal and pet business. All these areas accord with a rural life style that is supported by many Morgan&Myers public relations practitioners and staff workers.
Among other Morgan&Myers public relations and high technology communications agency clients there are General Mills, Kraft Foods and Altria Group. Altria Group is a family of companies that includes some of the largest consumer packaged goods firms and agricultural companies of the world. The Morgan&Myers high technology communications agency together with the Altria team developed a Shared Solutions multi-year plan and launched Altria's agricultural relations program in early 1999. Their primary overall objective was to build the Altria Group's reputation and to strengthen relationships with agricultural producers in a way that would make it possible for agriculture-based consumer products companies to work jointly with agricultural leaders on issues of mutual concern.
Presently, among other fields of expertise of the Morgan&Myers public relations agency there are such areas as a distribution/sales support, educational programs and training, food-related services, cookbook development, cooking contests, food/housewares new product assessment, food prototype development, food trends analysis, recipe development, a test kitchen, a graphic design, international communications, a research, environmental scans, a market and trends analysis, competitive and market intelligence, qualitative and quantitative research management, a positioning research, media relations and spokesperson training, media planning and buying, internal organizational communications and public affairs.