The names of Malini Ramani, Rohit Bal and Tarun Tahiliani recently became as famous as those of Christian Dior, Gucci or Versace. Women began to dress in sari and buy Indian jewelry. Selfridges and Taylor opened their doors to Monsoon Wedding-mania.
Have no idea what Bollywood is? Never heard about the peculiarities of Indian jewelry? Then it is high time to know what recently charmed the European fashion industry. Indian Boom came to Europe in 2004 and was also known as Monsoon Wedding-mania. European women rushed to tattoo salons to get henna tattoos, bought flamboyant fabric for sari and long wide skirts, watched 'Monsoon Wedding' and pierced their noses to wear Indian jewelry. Men paced with them and used Indian accessories for neck instead of ties.
This period brought Fabindia shop to Rome, Dior included orange Indian sari in his collection, and Bollywood came to life and soon created its own brands.
Three leading Indian clothes designers, Malini Ramani, Rohit Bal and Tarun Tahiliani, visited not only the world fashion capitals as New York, London, Paris and Milan, but also had successful fashion shows in Russia. Thus, during the Indian Fashion Weeks, Malini Ramani Collection Show almost refuted common concepts about oriental frugality. The designer herself and the models were dressed in a quite sexy way, the diversity of short dresses with deep decollete with sparkling pastes.
Indian Fashion Week was favorable for promotion Khazana Treasures trade mark. The owner of this brand in Russia is Anju Shahani. She plans to have a market for house decorating textiles and clothes. Nowadays Khazana Treasures brand includes silver and semi-precious jewelry, and also Indian handmade bags.
Another Indian designer, Tarun Tahiliani, is a professionally qualified designer experienced in art of the traditional Indian embroidery. His collections enjoy constant success and are visited by the refined frequenters of fashion shows. The clothes of Tarun Tahiliani brand can be purchased in the biggest shops of the world, such as Sun Motoyama in Tokyo, Selfridges in London, and Taylor in New York.
In general Maharajah Image prevails in the majority of Indian Collections. It implies trench of traditional cut decorated with brocade for men and sari of saturated colors for women.
As for Indian jewelry, it is the fashion industry it no longer has the traditional symbolic meanings. For the majority of the owners it is only a stylish casual accessory, and not the sign of kinship or faithfulness as it was initially implied.
One may choose any desirable type of jewelry, from Papier Mache Jewelry to Jute Jewelry. Each of them costs less then $20 including worldwide delivery if ordered by Internet. Typical Indian jewelry is made in animal or flower style, and is unique because of its elaborate form and flamboyant colors. Flower-style jewelry may include ear-rings in shape of a pipal, the symbol of prosperity and abundance, or a necklace, which consists of numerous pendants in shape of jasmine buds. The wrists may be decorated with golden or silver bracelets.
Belts, necklaces, semi precious stones jewelry, fashion jewelry, white metal or beaded jewelry with animal motifs are also matchless. The Indian masters design them using the images of animals and national ornamental patterns. Snake, fish and peacock are typical images for ear-rings, pendants and necklaces. The lion or elephant head on the bracelet stands for strength, independence and serenity of its owner.
The popular Indian brands are not only chic accessories for young people or luxurious clothes by Giuseppe Zanotti Design. Indian brands are also Nakshatra, Asmi and Arisia of De Beers which were joined in the jewel collection and sold by more than 30 site owners.
The designers believe that oriental style will stay at the peak of its popularity for a long time. So, whoever wants to join the numerous followers of it is welcome any time.