Media placement services includes the following services: radio both local and national, TV local and national, print - local and regional newspapers, national dailies, national business publications, trade magazines, consumer magazines, newsletters and internet media. Media companies which provide media placement services are tend to increase the size and success of its client marketing efforts, return their marketing investment and maximize the cost-effectiveness of placements. Such companies also offer strategic management of client's IT and creative staffing needs. Media placement services means experience in planning, placing, and analyzing television, radio, print, and Internet vehicles. In order to work effectively media companies have to establish relationships which purchasing power across all markets. Once the media agency receives the client's request for media placement, a team of buyers will be assigned to his project and will be put to work researching his specific field and need. They will consider who he is targeting, the best times to reach his audience, and will provide him with information every step of the way to get him the most effective placement possible. The most of media companies offer media placement services for the following media types: CPM Banner Campaigns, CPC Campaigns, CPA Campaigns, ROS (Run of Site) Campaigns, Sponsorship, Newsletters, Game Sponsorhsip, Keyword Sponsorship, Keyword Links, Affiliate, Marketing Solutions. Broadcast communications is the most popular form of media placement. With it the client can send his message to a select group of qualified individuals or companies that he knows are interested in his product. Broadcast communications uses the client's choice of different mediums to send his message. This way he can send one message individualized to a list of contacts the client has gathered. More common forms of Broadcast communications includes: radio, faxing, e-mail, voice calls, direct mail. Trade publications and specialty magazines are commonly used for small businesses finding their niche. These publications get right to the hands of an audience and allow readers to read articles on new techniques, technology, equipment, and find businesses, who can offer the products and services they need. Media marketing plans is the process of marketing planning passes through different stages or phases. Learning and discovery of the existing market, development and realization of skills, assessment of strengths and weaknesses, goal settings, planning attack, working through plans are the major steps for a good media marketing plan. The client who wants to do the media placement and sign the agreement with media agency has the ability to utilize media agency power, expertise, and nationwide relationships to strategically plan and place direct-to-patient advertising on television, radio, print, and Internet. Once signing the agreement the client is able to make timely media placement decisions that maximize the cost-effectiveness of advertising, with real-time reporting and analysis of media response.