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Marketing program agreement between Domina Hotel Group and HMC (Hospitality Marketing Concepts) is completed

Added: 01/18/2006

In October, 2005, the Domina Hotel Group completed a marketing program agreement with HMC (Hospitality Marketing Concepts). It was to design and implement a group-wide membership program. The recognition and benefits (like member-only room rates, complimentary nights, etc.) at all managed hotels within the Domina Hotel Group portfolio are offered by a premium membership club - "Classe".

Due to this agreement, members can now enjoy member-only room rates, complimentary nights, room upgrades, special offers and more. The members are also provided with unlimited free dining at any of the managed hotel restaurants, when accompanied by one or more paying guests (the twelve month membership).

"We have an aggressive worldwide expansion plan," said Francesco Borrello, the CEO of the Domina Hotel Group. "Growing brand loyalty and securing a wide repeat-customer base are instrumental in supporting that expansion plan. This partnership with HMC (Hospitality Marketing Concepts) gives us turn-key solutions that are consistent with our strategic direction and will generate fast results, while allowing our team to continue our focus towards the corporate growth. We are very excited about this partnership."

"A growing hotel company, such as the Domina Hotel Group, can rely on the HMC's extensive expertise, knowing there is a sizeable network of business professionals that can deliver the results they are striving to achieve," said Marwan Ramadan, the President EMEA for Hospitality Marketing Concepts. "The Domina Hotel Group will also have an access to the cutting-edge CRM technology to facilitate their efforts in growing their business and their brand." 

All hotels in the Domina Hotel Group portfolio also became a part of CLUBHOTEL®, HMC's proprietary network of high quality, full-service hotels around the world.

The Domina Hotel Group was founded in 2000. It has forty nine hotels, based in eighteen different locations over three continents. The Group already has 7.502 rooms available. However, it intends to continue its worldwide expansion and reach two hundred and fifty hotels by the end of 2015. The Domina Hotel Group has four international brands. It manages, owns and leases properties, including the Domina Inn Hotels, Domina Hotels & Resorts, Royal Media Hotels & Resorts and Richmond Grand Hotels & Resorts. You may find more information about the Domina Hotel Group on the company's website www.dominahotels.com

The leading provider of the travel industry paid consumer membership and database management programs, HMC (Hospitality Marketing Concepts), is headquartered in Newport Beach, Southern California. Being a global company, HMC has its offices in more than seventy countries, comprising Italy, France, the UK, Germany, Spain, Poland, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada and the United States. It provides services to more than one thousand full-service hotels worldwide. The client list of HMC (Hospitality Marketing Concepts) contains the InterContinental Hotels Group, Le Meridien, Starwood, Shangri-La Hotels, Ritz Hotels, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel.

Hospitality Marketing Concepts is the leader in the hotel hospitality industry. It is a worldwide provider of outsourced marketing programs for hotels and value-added travel and entertainment services to executives at small- and medium-sized businesses and professionals. The company's website http://hmc.clubhotel.com can be of great help if you want to find more about the company and its specialized services.

 

 




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