Marketing is a very important activity for the software industry. The design and development of any software should start after the proper market investigations in order to achieve a sufficient level of sales.
The main way to increase the level of the software sales is the rational management. The rate of registrations is a numeric characteristic that should be controlled by the managers. A correct sales management may allow increasing the volume of sales up to fifty percent. This figure seems to be very high. Nevertheless, one more user per day, who will purchase the software, is a good investment at the first stage. The standard evaluation term is thirty days. It is recommended by skillful managers as an optimal term.
There are some rules that should be taken into consideration for increasing the software sales' efficiency. The motivation for the software registration should be based on psychological features. Clients buy something according to the emotions. They validate the obtained things according to the usability afterwards. The management of the software sales should use the same approach. The shareware must be a product that calls the customer's desire to buy it. People think the same way when they buy a car - first, you appreciate the feeling of being a car owner, and then, you keep logics whether you actually need it. A good designed shareware should be treated the same way. The software design must look so attractive, that the user will not feel pity for the spent money.
The increasing of the evaluation term is a good way to stimulate registration. As a rule, thirty days of software usage is enough to evaluate all the advantages and take decision whether the downloaded software is worth to be paid for. However, it would be a better solution to establish thirty days of the actual software usage instead of thirty calendar days. This technology works perfectly for the products, which work much longer than the evaluation periods, such as the anti-virus software and mini shareware, like file managers, archiving software products, etc.
A good strategy for the sales management is providing additional bonuses to the people, who will purchase the software faster. Some levels of bonuses, according to the number of days between the software downloading and registration, will be stimulating.
The functionality limitations for the evaluation terms should be processed rationally. It could be very harmful to make the software ugly by the limitations. A client will never want to purchase the software, if he sees some lacks in its design or functionality.
The buttons, used for the product registration, are to have names due to simple logic. Traditional names, like "Buy now", are treated by human psychology as something very unpleasant. People hate to give their money, and the words like "buy", "purchase", etc. are not desirable. A good solution is to replace a slogan with something like "Start using now". Attention of the clients should be attracted towards the new obtained opportunities, not to the payment requirements.
Think about additional advantages that could be provided for a possible buyer to make him interested in the usage of a full version of the software. All these opportunities provide fast and efficient ways for the software development. However, do not forget that everything depends on your private hard work, and any technology does not work without additional efforts.