The mail order advertising does not bear any guesswork, since a single mistake can cost you a lot. Therefore, this type of the advertising must be done on a scientific base to bring profits. First of all, a person starting a mail order business should clearly understand that every spent dollar on the advertising adds to the cost of the results.
Next, in order to succeed in the mail order business, you have to learn how to write a good mail order ad, which will help to create an image of credibility for your business to get free publicity.
A study of the mail order advertising reveals many things worth learning, therefore, in this article we would like to touch basic rules of creating an effective mail order advertisement, able to attract the attention of the potential customers and make them buy what you offer.
Thinking over the design of your future mail order ad, you should pay attention to the following features:
Small type. The mail order advertising print is always of a smaller type than an ordinary one, due to the space economy reasons.
No waste space. You should remember the main rule - use every line possible but leave borders unoccupied.
No palaver. There should be no extra useless or entertaining information in the mail order advertising.
Inserted coupon. Usually, the mail order advertising contains a coupon to be cut out, which works as a kind of reminder for a person to do something. The meaning is that readers forget information they have just read five minutes later and this coupon will help a person to refresh the memory and make a decision.
Pictures. In the mail order advertising pictures are of great importance, as they may form half the cost of the sales. The idea, which you should always keep in mind, is that the pictures may occupy larger or smaller spaces, according to their roles in the sales. For instance, if you advertise a dress, its picture may occupy much space. Nevertheless, be careful with the images you intend to use merely to decorate the ad - your prospects may be practical people, seeking good bargains, not pictures, and you risk to waste money.
"The more you tell, the more you sell." In case you intend to make an immediate sale, your advertisement is to be very informative, answering all the possible questions. Sometimes, the advertiser may use small ads; however, they should not be too small to present enough information.
Nevertheless, all these principles of the mail order advertising are strongly recommended to follow. You should always remember that it is really a hard task to sell goods, which you cannot see by the mail order. The advertisements, which do that, are excellent examples of what the mail order advertising should be, they are models to be followed. Thus, if you wish to get money in return, go back to a time-proved mail order ad model and avoid unnecessary waste.