Magazine advertising, including classified one, gives a possibility for advertisers to reach their target customer audience and to decrease the quantity of non targeted advertising. It may come out probable if the themes of the magazines, where those magazine classifieds are printed, are narrowed. With the help of the address distributions and regionaly located editions can assist in achieving the goal.
Advertising in magazines has a rich history behind it. Formerly, magazines covered a large readers' audience, which allowed advertisers to promote their products in the nationwide market. However, today, most magazines hold on to some strict themes and narrow significantly the mass character of their audience coverage. Nevertheless, on the other hand, it considerably increases the possibility of more targeted advertising for companies. This, to some extant, makes the advertising in magazines classified.
In addition, the number of more general editions, such as men's or women's magazine, include a large number of editions, specialized in various fields of activity, such as the real estate, cars, design, gardening, etc. These editions perfectly fit into the concept of magazine classifieds. A particular feature of the magazine classifieds, same as all the other kinds of the classified ads, is that most of their consumers are the people, who take a direct interest in purchasing advertised products or services. Thus, it is crucial for the magazine classifieds advertising to place those ads in the editions, where target consumers would most likely look for them. Such ad messages have to correspond with the main thematic catalogue of those editions and meet the advertisers' requirement as for the target customer audience coverage.
Furthermore, the advertising in magazines, even with the classified ads, permits advertisers to use all the benefits of color, contrast and format in full. Many specialized real estate or cars editions even offer advertisers to place their ads in the magazine classifieds in a full color or even with pictures of the advertised goods. Moreover, those ads may vary in size.
The advertising in magazines allows a clear detection of the segment of target customers' audience. Additionally, despite a narrow thematic list, most magazines have geographical and demographical factors. Some magazines do address distributions of their editions. For instance, they may suggest advertisers placing their ads only in a part of circulation, sent to a particular geographic location or area or to a group of people with a high level of income. It helps immensely to cut down the amount of non targeted advertising.
Even though, along with some obvious benefits of the advertising in magazines, such advertising has some flaws. It is expensive enough and requires a long term of the preliminary ads' submission. The magazine advertising, especially the classified one, involves repeated reprints, which makes it even more expensive. Many editions make a requirement for advertisers to submit their ads before the magazines' issue and that limits the advertisers' ability to react on the market changes.
However, in spite of all those things, the magazine advertising remains quite popular and, sometimes, even the only way of the advertising. Magazines, especially those, red by people with the high level of income, remain the only source of information, including the advertising one, thus, being the only way to reach them.