In the age of digital technologies and television, it is time to ponder if anybody still reads any prints. The answer would be affirmatively positive and the most part of readers prefer magazines. That fact gives many opportunities for advertising, as ads are always present wherever there is information and its carriers.
Magazines, among many other Media, possess unrivaled advantages with some faults along.
One of the advantages is that the Media has a bigger segmented audience. Mostly, magazines are focused on a specific audience, i.e. women', men's, economical, political, teenage, drivers', kids', etc. Thus, having selected the best suitable print, you may reach your exact target market. It is not even worth mentioning, that an advertised product has to be in consistence with the main theme of the chosen magazine. The advertising of motor oil would hardly fit a women magazine, even though both men and women use this product.
There is another "pro" for advertising in magazines. It gives a possibility to present your product in full color. A magazine, as no other Media, allows you to use amply the color, image and format in the ads' design. The magazine advertisement is glamorous and prestigious. It makes your brand respectable.
The faults of this kind of media are its price and frequency of your message delivery. The newspaper advertising permits you to deliver your messages every day, while the magazine limits it to one or two times a month. Moreover, the price of the magazine advertising is much higher than the one of other prints. Nevertheless, the more message delivery you order, the less would be the total price you pay. Therefore, you need to make a clear and thorough planning of your campaign and make an estimate of it beforehand. There is no use in printing just few ads to try it because it will not bring forth the desired results. Rather, you should turn to a marketing and advertising expert; it will save you much funds and efforts.
If you have finally picked out a print for your advertising, never leave out the importance of designing a bright, high quality and consistent to your advertising target message. Otherwise, all your campaign will fail; you will only waste your money and become frustrated.
Remember, in order to achieve a desired goal you need to invest the necessary amount of funds and efforts. The design of your advertisement and the right magazine selection are the most crucial events in the process.