In the days, when the outdoor advertising experiences a rapid growth of popularity and advertising dollars investments, outdoor displays of all kinds turn to be the spots of a keen demand. Roadside billboards and advertising signs are the key components of the outdoor advertising. Although these advertising displays do not provide much targeted advertising, they have a mass advertising effect; create strong visibility and a market presence for brands. Such advertising is able to raise significantly the level of customers' awareness about advertised products or brands. In some cases such ads fulfill directional functions. Such is the case with Logo structures. These structures are purposed not only to advertise, but also to provide people with the proper information on road services, such as fuel or food places. Logo structures are very important advertising tools for the businesses, located near highway exits, providing travelers with certain services. Logo structures are meant only for advertising of four categories of businesses. Those are: gas stations, food, lodging and camping places. Logo structures may contain up to six different logo signs on each of them.

However, even such advertising may be crucial and very desirable for road service businesses; it is not that easy to situate your ads on logo signs. There are certain rules about raising such Logo structures and placing logo signs on them. One of them is the location distance of a business facility from an Interstate highway. In most cases it should not exceed three miles, unless there is a situation, when such services are not available. In this case, the distance may be increased up to fifteen miles. In some states the number of such logo structures on each interchange is limited to six of logo signs for each type of business. Usually, Logo structures are situated a mile before the entrance to the advertised business facility. Besides logo signs, there is another kind of Logo structures. It is tourism oriented directional signs. These signs can be raised only on state roads, when logo signs are raised even on Interstate highways. The traditional size of logo signs is 48 by 36 inches and the ramp sings are 24 by 18 inches. Normally, they would be placed in this order: camping, lodging, food and fuel.

The easiest way to locate your logo signs on Logo structures is to turn for placement services to advertising agencies. Lamar advertising Co. agency is one of the largest outdoor advertising agencies in America with the field of expertise in outdoor billboards and Logo structures. It has a rich history of development and has made its advertising services available since 1902. It operates over one hundred and fifty thousand of outdoor billboard displays in forty three states and some ninety five thousand logo advertising displays in twenty states and the province of Ontario, Canada. This advertising agency can make the placement of your logo signs an easy task.

The outdoor advertising has become an essential component of advertising campaigns for many companies and, definitely, logo sings advertising is a great way to promote the roadside service and accommodation businesses.